09 SEPTEMBER 2024, Bangkok, Thailand – Ray-Ban announced today that the singer, actor and style icon, Jeff Satur, will be the brand’s first ambassador for Thailand. Renowned for his innovative artistry and trendsetting style, Jeff Satur embodies Ray-Ban’s commitment to empowering bold and authentic self-expression across generations.
Jeff will be fronting all the brand’s campaigns launched in Thailand starting this month and will be participating in future activations and events to bring Ray-Ban closer to Thai audiences.
“I’ve always admired Ray-Ban for its timeless style and what it represents— authenticity, courage and confidence," says Jeff Satur. “Being chosen as Thailand’s first Brand Ambassador is truly an honor, and I’m thrilled to embark on this journey with a brand that shares my passion to pursue individual expression without inhibition."
Not only is Jeff the brand’s first ambassador for Thailand, but also the first from Thailand – a testament to the rising soft power of Thai celebrities and talents making their mark on the global stage. As a multi-talented artiste, Jeff’s influence spans across music, cinema and fashion, capturing a diverse group of followers and fans.
“As a trailblazer in the Thai music scene, Jeff’s growing influence and presence in the spheres of culture, music and style has really captivated us, and we knew that he would be the ideal representative for Ray-Ban. We’re confident that this partnership will reinforce our iconicity as the leading eyewear brand in Thailand and the world, and together, we look forward to inspiring all generations to express their style and individuality with cool and confidence," said Thissadee Tulyaanukij, Country Manager, EssilorLuxottica Thailand.
To celebrate this new chapter, a by-invite-only launch event, and party will be held on 18 September, and the first series of stunning campaign visuals featuring Jeff in Ray-Ban sun and optical glasses, will be unveiled.
