When LVMH acquired L’ Epée, the luxury Swiss clock maker, last June, it seemed at first like an offbeat addition to its stable of watch and jewelry brands. It makes sense, though, when you consider that L’ Epée is at the luxury end of the clock world. Now, LVMH puts the company to work for its Louis Vuitton brand, with the Montgolfière Aéro, a hot-air-balloon-themed table clock that represents Louis Vuitton’s connection to travel and its signature trunks – the base of the clock is a small, hand-made trunk that houses the winder for the clockworks and serves as the basket for the hot air balloon. It’s a limited edition of eight pieces.
From the article by Paige Reddinger, Victoria Gomelsky, Allen Farmelo
