Milan, February 21st 2025 – For the first time, ZEGNA will present its Summer 2026 collection outside the traditional Milan Fashion Week calendar, choosing Dubai as the stage for its latest runway show. On June 11, 2025, the brand will bring the excellence of Made in Italy to one of the world’s most vibrant and influential luxury markets, reinforcing its ongoing commitment to Italian craftsmanship, innovation, and global expansion.
This exceptional move—made in full alignment with Camera Nazionale della Moda Italiana—reflects ZEGNA’s ambition to take Italian savoir-faire beyond borders while maintaining its deep roots in Milan. The SS26 show will be the highlight of a week-long program of curated experiences, designed to engage top clients, friends of the brand, and select members of the international press.
“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time," said Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group. “This is not just about a fashion show—it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury. Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story."
As part of this special occasion, VILLA ZEGNA, the brand’s traveling event concept inspired by the original home of Ermenegildo Zegna, will also land in Dubai, offering an immersive journey into ZEGNA’s heritage of craftsmanship and innovation. Following its first two chapters in Shanghai and New York, this latest iteration will continue to celebrate the creative spirit, sustainability, and contemporary vision that define ZEGNA today.
