Bangkok, Thailand, 7th March 2025 – V-ZUG, the leading Swiss luxury home appliance brand, proudly announces the opening of its flagship studio in Bangkok, setting a new standard of ultra-luxury living in Southeast Asia. The studio, designed to showcase V-ZUG’s core values and commitment to exceptional craftsmanship, innovation, and sustainability, offers an immersive experience for luxury homeowners, developers, and designers seeking the epitome of high-end living.
V-ZUG’s Bangkok studio truly reflects the brand’s ethos: blending sustainable luxury with cutting-edge Swiss craftsmanship, seamlessly integrating eco-conscious materials and energy-efficient solutions. As the first appliance brand to achieve 100% CO₂-neutral production in 2020, V-ZUG continues to lead the industry with its commitment to responsible innovation.
Angeline Yap, Regional Managing Director for Southeast Asia, said: “V-ZUG’s Bangkok studio offers a space where technology, timeless design, and sustainability come together to create a new era of luxury living. For Thai homeowners and developers, this studio represents an exclusive opportunity to experience the best innovation for ultra-luxury appliances that enhance daily living while respecting the environment."
The studio will feature V-ZUG’s latest Ultra-Luxury lineup, including the world’s most advanced household Swiss-made appliances designed to elevate daily living.
- RefreshButler: The market’s first fabric care system, capable of refreshing, sanitising, and gently drying delicate garments without chemicals or detergents, using patented Photocatalysis Technology that can eliminate 99.99% of bacteria, odours, and allergens.
- Grand 90cm Combi-Steam Oven & PowerSteam: The world’s largest combi-steam oven, also first in the market, offers the ultimate cooking experience with fuses steam, hot air, and grilling to align with the latest food trends for healthier, gourmet-level cooking.
- Adora Dishwasher & Adora Washing Machine & Dryer: A harmony of performance and sustainability, built to minimise energy and water consumption while delivering Swiss precision.
In a first-of-its-kind collaboration, V-ZUG teams up with Thailand’s celebrated Michelin-starred Chef Chudaree “Tam" Debhakam to showcase how sustainable technology enhances the culinary experience. Chef Tam will share her expertise and passion for fine dining, demonstrating how V-ZUG’s cutting-edge appliances combine precision with eco-conscious design to elevate cooking and sustainability.
“Partnering with V-ZUG allows me to push the boundaries of sustainable fine dining. Together, we are creating a new wave of mindful luxury cooking that aligns with our shared values of sustainability," says Chef Tam.
V-ZUG is revered by some of the world’s most esteemed architects and designers, including Steve Leung, WOHA, K2LD Architects, Formwerkz Architects, SCDA Architects, DP Architects, ONG&ONG Architects, and Park + Associates, among others. These distinguished names are drawn to V-ZUG for its seamless integration of state-of-the-art technology with timeless design. With an unwavering commitment to exceptional craftsmanship and innovation, V-ZUG is the ideal choice for high-end residential and hospitality projects where elegance and functionality converge effortlessly.
V-ZUG’s expansion into Thailand offers a unique opportunity for luxury property developers, who can now incorporate Swiss-made appliances in their high-end residential projects. This collaboration with developers aims to redefine the luxury living experience by offering unparalleled craftsmanship and eco-conscious technology.
“Thailand is a key market for us, and we are excited to work closely with developers to bring world-class luxury appliances to their projects. This studio will be an ideal platform for innovation, collaboration, and inspiration." Angeline added.
Craftsmanship: Beyond ‘Swiss Made’
V-ZUG appliances proudly carry the prestigious ‘Swiss Made’ label, a protected designation that guarantees at least 60% of production costs occur in Switzerland. In fact, V-ZUG goes above and beyond this requirement—committing to true Swiss excellence by ensuring that over 80%- 90% of manufacturing processes and components are sourced and crafted in Switzerland. This dedication upholds the highest standards of precision, durability, and luxury, reinforcing an unwavering pursuit of quality and innovation.
Recognised as the brand of choice for world-class architects and designers, V-ZUG seamlessly integrates ultra-luxury appliances into sophisticated interiors. With minimalist design and meticulous craftsmanship, V-ZUG elevates luxury homes while ensuring a high standard of innovation and sustainability. The studio design, led by Global Interior Art Director Gabriel Castelló Pinyon, reflects this vision, offering an immersive experience that combines technology with refined elegance.
