Robb Report Thailand is honored to present an exclusive opportunity to interview Mr. Max Chayanin Sukkhasantikul, the newly appointed leader of MJets, to gain valuable insights into the company’s vision, mission, and future goals. As a key player in private aviation, MJet continues to set new benchmarks in luxury air travel, emphasizing innovation, operational excellence, and an unwavering commitment to service.
How does MJets plan to elevate private aviation standards in terms of service, safety, and operational efficiency?
“MJets is committed to redefining the private aviation experience by prioritizing three key pillars: world-class service, uncompromising safety, and seamless operational excellence.“
- Elevating Service Excellence
- We offer a comprehensive private aviation ecosystem, integrating FBO and ground handling, aircraft management, aircraft charter, MRO, aircraft acquisition & consultation, and trip support services to ensure an effortless journey.
- Highest Safety Standards – MJets operates under IS-BAO and IS-BAH Stage 3 certified, ensuring every flight meets the highest global aviation safety protocols.
- Operational Efficiency & Smart Fleet Management – By implementing predictive maintenance, real-time flight scheduling, and streamlined ground operations, we maximize aircraft availability and minimize delays.
What is MJet’s long-term vision for positioning itself as the preferred choice for high-net-worth travelers seeking world-class experiences?
“Our vision is to position MJets as the premier one-stop private aviation hub in Asia, offering seamless service, a comprehensive private aviation ecosystem, and an ultra-personalized travel experience that caters to the evolving needs of high-net-worth individuals (HNWIs) and global business leaders. With this, we aim to set a new benchmark for private aviation excellence and become the most trusted partner in the industry.”
How does MJets drive innovation in aircraft management, charter services, and operations to redefine luxury travel?
“MJets is redefining private travel through continuous innovation in aircraft management, charter services, and operational excellence, ensuring a seamless and highly efficient aviation experience.”
Smart Aircraft Management & Predictive Maintenance – We utilize data-driven fleet monitoring and predictive maintenance systems to enhance aircraft reliability, reduce downtime, and optimize operational costs.
Beyond Traditional Charter Services – MJets offers aircraft ownership and aircraft management solutions to meet the discerning needs of our clients. Digital Transformation in Operations – Integrating smart trip support, automated ground handling coordination, and enhanced FBO services, we ensure smooth and hassle-free global travel.
“Innovation at MJets is not about technology alone; it’s about redefining convenience, personalization, and operational efficiency to elevate private aviation beyond traditional standards.”
What strategies are in place to expand MJets’ global footprint while maintaining personalized, precision-driven customer service?
“MJets is focused on expanding its global presence while ensuring that every customer experience remains personalized, seamless, and precision-driven. Our approach to expansion is not just about increasing our geographic footprint, but about enhancing the private aviation experience at every touchpoint.”
We are strengthening our position in key markets such as Singapore and Asian Countries, where the demand for premium private aviation is growing rapidly. By reinforcing our presence in these regions, we ensure that high-net-worth travelers and corporate executives have access to seamless, world-class private aviation services. Alongside this, we are investing in FBO infrastructure, aircraft management, and trip support services to elevate the customer journey beyond traditional charter experiences.
At MJets, we understand that private aviation is more than just travel service—it is an ecosystem that integrates convenience, exclusivity, and operational excellence. To maintain this high standard as we expand, we are forging strategic partnerships with luxury hospitality brands, travel providers, and key aviation alliances to offer bespoke experiences that cater to our clients’ evolving needs. Every aspect of MJets’ offering is designed to anticipate and exceed customer expectations.
Expansion is not just about scale; it is about refining the experience, maintaining our trusted reputation, and ensuring that every flight, every service, and every interaction is defined by the highest standards of precision and personalization.
How does MJets approach strategic partnerships with elite brands to enhance exclusivity and bespoke travel solutions?
“MJets believes that private aviation is more than just flying—it’s about delivering a seamless, highly curated experience that aligns with the expectations of our clientele. Strategic partnerships play a key role in enhancing this experience, ensuring that every aspect of our service reflects exclusivity, personalization, and precision-driven efficiency.”
By aligning with renowned brands in luxury travel, private banking, high fashion, and fine dining, MJets curates end-to-end travel solutions that go beyond the flight itself. Whether it’s private villa and resort access, bespoke shopping, or exclusive culinary collaborations with world-class chefs like Chef Pam, our partnerships enable us to deliver an aviation experience unlike any other.
At MJets, exclusivity is not just about private jet travel—it’s about crafting a seamless ecosystem where convenience, discretion, and premium service come together to redefine the private aviation experience.
How does MJets cultivate a team of industry experts committed to excellence?
To maintain our reputation for operational perfection, we implement rigorous recruitment standards, selecting only the most skilled individuals who align with our commitment to service excellence. Beyond technical expertise, we emphasize discretion and personalized service, ensuring that our clients—ranging from UHNWIs to corporate executives—experience a level of confidentiality and professionalism that is unparalleled in the industry.
What measures are being taken to enhance aircraft efficiency and maximize returns for private jet owners and operators?
In our Aircraft Management portfolio, we always look after the best interests of aircraft owners, ensuring the aircraft ownership experience is seamless. The fact that we also have our own aircraft maintenance facility that is also accredited as an Authorized Warranty Service Center for Gulfstream Aircraft, together with our representation for Textron Aviation, Honeywell, Garmin, Good Year, and Collins Aerospace, we can leverage on this and offer the best solutions at competitive prices. Our Trip Support and Flight Dispatch services, together with our network of FBO and Ground Handling, enhances a seamless experience for our clients as everything is synchronized for the customer and a cost effective solution.
What forward-thinking strategies will MJets implement to redefine private aviation standards in the years ahead?
“MJets is committed to shaping the future of private aviation by not only maintaining the highest industry standards but also pioneering new service innovations, regional market expansion, and enhanced operational excellence that cater to the evolving demands of luxury travelers and business leaders.”
One of our key strategic focuses is on elevating the customer journey beyond traditional private jet services. We are reimagining what it means to travel privately by integrating new personalized aviation solutions, expanded service offerings, and end-to-end connectivity—ensuring our clients experience seamless, tailor-made travel beyond just the aircraft.
MJets is also leading the way in regional aviation accessibility, allowing more high-net-worth individuals (HNWIs) and corporate executives to experience the efficiency and exclusivity of private aviation. By expanding into emerging business hubs across Asia, increasing our fleet capabilities, and enhancing route accessibility, we aim to bridge key destinations with a more agile and responsive aviation model.
Finally, we are committed to operational intelligence, ensuring that every aspect of our service—from fleet maintenance to in-flight service and FBO operations—is optimized for maximum efficiency, cost-effectiveness, and customer satisfaction. By leveraging data analytics, AI-driven flight management, and real-time fleet monitoring, we enhance reliability and create a smoother, more responsive aviation ecosystem.
“MJets’ long-term vision is to create an aviation ecosystem that is *more accessible, more personalized, and more responsive to the needs of modern travelers, setting a new benchmark for private aviation excellence across the region and beyond.”
This exclusive discussion will provide Robb Report Thailand’s audience with a comprehensive understanding of MJets’ leadership direction and its role in shaping the future of private aviation.
