Bulgari Serpenti Aeterna

Bulgari has given us the Serpenti in several formats, including the flexible tubogas, the heavily adorned high jewelry watch, and the Seduttori dress watch with a serpent-head case. The Serpenti Aeterna is a departure from those. It’s a bangle with a solid, inflexible bracelet, with a more stylized representation of the Serpenti head than we’ve seen in the past. There are “no eyes, no scales, no adornment," Bulgari points out in a statement. The first two points are true. Gone are the scale motif patterns on the bracelet, and there are no emeralds or rubies to represent eyes. As for adornment, do diamonds not count? The white gold version, in particular, is set with some pretty hefty diamonds totaling 10 carats, with every surface set. Aeterna means everlasting or perpetual, which dovetails with the lore behind the serpent, which is said to represent eternity. As do diamonds.

Case Size: 14.20 mm x 25 mm
Case Material: 18-karat white gold or 18-karat red gold
Movement: Quartz
Strap: 18-karat white gold or 18-karat red gold
Price: TBC

From the article by Paige Reddinger, Oren Hartov, Victoria Gomelsky, Carol Besler, Justin Fenner

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Published 16th April 2025
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