After making waves with a chill-filled experience in Phuket, the laid-back vibes and meticulously crafted drinks have now arrived in Hua Hin — a town brimming with charm, romance, and timeless elegance. The stylish event, “Sip into the Sunset," was hosted by Bumbu Rum, premium rum from the Caribbean islands, and The Deacon, a refined Scotch whiskyfrom Pernod Ricard (Thailand).
Together, they served up an unforgettable evening at The Standard Hua Hin, Prachuap Khiri Khan, complete with curated food and a parade of exclusive cocktails crafted just for the occasion. VIP guests and local celebrities were treated to a truly immersive experience, sipping on signature drinks while soaking in the serene seaside atmosphere.
“Sip into the Sunset" is undoubtedly one of the most anticipated events for chill-loving drinkers. The event introduces two standout brands — Bumbu Rum and The Deacon — through a four-city tour across Thailand. It all began in Bangkok last year, followed by a vibrant stop in Phuket this past May. Now, it’s Hua Hin’s turn to soak up the sunset vibes before the tour wraps up with its final chill-filled experience in Pattaya, Chonburi.
For the Hua Hin edition of “Sip into the Sunset," guests were invited to unwind in a romantic evening setting, watching the sun dip below the horizon in a town known for its timeless charm. The event took place against the picturesque backdrop of a vintage wooden house, enhancing the mood for sipping on specially crafted cocktails.
These signature drinks were created by renowned mixologist Wynn Phongsathorn Chaokitiwut, co founder of Shhh. Phuket and Dibuk House Mixology Bar Phuket Old Town, who traveled from Phuket to Hua Hin to bring his creative flair. Inspired by local culture, his creations delivered a truly memorable tasting experience that perfectly captured the essence of Hua Hin.
Beyond the impressive atmosphere at The Standard Hua Hin, which perfectly matched the theme of “Sip into the Sunset," guests were treated to a thoughtfully curated food menu designed to complement the meticulously crafted cocktails. The culinary concept followed a Thai Izakaya style — a fresh reinterpretation of popular street food, blending Thai flavors with the casual, shareable spirit of a seaside izakaya. Each dish was made using high-quality local ingredients, from meats and seafood to fresh vegetables, and served as small plates meant for sharing and savoring together. The result was a harmonious fusion of traditional culinary culture and bold new flavors, offering a dining experience that was both familiar and refreshingly inventive.
Spotlight on the Spirits
Bumbu Rum stands out for its unique, velvety character—crafted from high-quality rum infused with natural spices like vanilla and caramel. The lineup available in Thailand includes:
- Bumbu Original: Exquisite All Natural
A globally acclaimed rum from Barbados, made with premium Caribbean sugarcane and aged for up to 15 years in oak barrels. Its smooth, easy-drinking profile boasts rich notes of vanilla, caramel, banana, and subtle oak—perfect for sipping neat or in cocktails.
- Bumbu XO: An Authentic Caribbean Legend
A refined rum from Panama, crafted from select South American sugarcane, aged initially in bourbon barrels and finished in sherry casks for 18 years. The result is a complex bouquet of toffee, orange zest, and coffee, with a bold oaky finish. Bumbu XO is unaltered by artificial flavors, colors, or additives—a pure expression of traditional rum-making excellence.
The Deacon, on the other hand, is a premium Scotch whisky that masterfully blends two legendary Scottish regions: smoky, peated Islay malts with the fruity, floral complexity of Speyside whiskies. The result is a whisky with bold smoky aromas upfront, followed by a soft, sweet palate and a smooth, lingering finish—an elegant balance of power and finesse.
Whether enjoyed neat, over ice, or as the base of a sophisticated cocktail, The Deacon suits any occasion. It also impresses with its distinctive packaging—a copper-accented bottle inspired by traditional whisky copper pot stills, paired with an eye-catching illustrated label which looks like nothing else on the shelf or back-bar. This is a whisky that stands out in both appearance and taste.
Once again, “Sip into the Sunset" at The Standard Hua Hin left a lasting impression on all who attended. The serene seaside sunset that evening became a truly special and memorable moment.
For those interested in recreating the experience at home, Bumbu Rum and The Deacon are now available at Villa Market branches nationwide.
