Fan-favourite Hirono takes centre stage with life-sized installations, exclusive merchandise, and a special appearance by creator Lang
Singapore, 1 July 2025 — Asia’s premier designer toy convention, POP TOY SHOW (PTS) Singapore 2025, is making its much-anticipated return to the sunny island for its third edition, taking place from 22 to 24 August 2025 at the Sands Expo & Convention Centre. After two successful runs, this year’s event promises even more excitement, exclusive merchandise, and immersive experiences for toy lovers and collectors alike.
Headlining this year’s PTS will be the beloved Hirono, a signature character by renowned artist Lang, who is also the designer for Yuki. A 3-metre-tall Hirono sculpture, overlooking the Marina Bay, marks a must-go photo spot for fans this year. In addition, the halls will be decked with multiple photo zones and interactive installations, promising a whole lot of memorable moments for the fans.
With Hirono as the star of the show, its creator Lang, will join his fellow artists, Agee and Yep (designer of HACIPUPU) and Bao (designer of KUBO) to meet fans, and it has become an annual affair for the talented artist to “catch up" with his regional fans at PTS on this little red dot.
In addition to POP MART’s artists, MonKiddo, a Kuala Lumpur-based illustrator, and Clogtwo, a Singapore-based graffiti practitioner and visual artist, are two renowned names that have signed up for this much-awaited toy show.
“We are delighted to bring PTS back to Singapore. The city’s vibrant creative community and passion for collectible art toys make it the ideal location for this signature event, and Singapore will remain PTS one and only overseas outpost for the next two years, as part of our partnership with Singapore Tourism Board (STB)" said Mr Justin Moon, Senior Vice President & Chief Operating Officer, POP MART.
Ms Jean Ng, Assistant Chief Executive, Experience Development Group, Singapore Tourism Board added, “Securing PTS exclusively in Singapore for the next two years marks an exciting milestone in our partnership with POP MART. The event will attract both local and international collectors and enthusiasts with the introduction of new experiences and exclusive merchandise and enhance Singapore’s appeal to visitors of all ages. We look forward to welcoming fans from the region to Singapore for PTS."
Ticketing Information
Tickets for POP TOY SHOW Singapore 2025 are now on sale, with a range of options designed to cater to every type of toy enthusiast.
Standard Tickets are priced from $32 and grant single-day access to the event. These tickets are available via Trip.com. Please note that on event days, standard tickets purchased onsite will be priced at $38. All Standard Ticket holders are eligible to participate in the online raffle draw for a chance to purchase exclusive merchandise.
For fans seeking a premium experience, the Premium Ticket is available at $208, exclusively through the Trip.com app. Each account is limited to one Premium Ticket purchase only. Premium Ticket holders will enjoy early access from 9.30am daily, up to 1.5 hours ahead of general public admission, offering a prime opportunity for first dibs on merchandise and access to the exclusive product raffle draw.
In addition, each Premium Ticket includes a limited-edition goodie bag (valued at over $180), featuring specially curated event merchandise and a Hirono figurine blister pack. Premium Tickets are available in limited quantities and while stocks last.
Premium Tickets are currently out of stock after the first batch of tickets sold out in just five minutes. The next release will be available on 3 July at 12pm, exclusively via the Trip.com app.
For greater flexibility and value, other ticket options include a 3-Day Pass at $72, and a Group-of-4 Ticket at $108, ideal for friends and families attending together or over multiple days.
Whether you’re a die-hard collector or just discovering the magic of designer toys, POP TOY SHOW Singapore 2025 is your ticket to a world bursting with creativity, pop culture, and collectible art. Expect big vibes, bold designs, and endless eye candy! Follow us on our official social channels (Facebook and Instagram) and for first dibs on artist line-ups, exclusive sneak peeks, and all the updates leading up to the show.
Event Square Activation: The Wild Adventures of Hirono
Date: 14 – 31 August 2025
From 14 August 2025, fans can step into the playful world of Hirono at a brand-new outdoor activation at Event Square, Marina Bay Sands. Against the stunning backdrop of the Singapore skyline, the space features interactive photo spots inspired by nostalgic local playground elements – reimagined through Hirono’s playful lens. Designed for families, fans, and content creators alike, this open-air experience invites visitors to capture picture-perfect moments, all set against the iconic silhouette of Marina Bay Sands. The activation is free to the public and will be there till 31 August 2025.
Attendees can look forward to exciting new launches, exclusive artist collaborations, and limited-edition collectibles. In addition, fans will have the rare opportunity to meet their favourite artists in person through intimate meet-and-greet sessions and engaging interactive showcases, making this year’s edition a must-visit for toy lovers and collectors alike.
POP TOY SHOW Singapore 2025 will be held from 22 to 24 August 2025 at Sands Expo & Convention Centre, Level 1 – Halls A, B, C. Public opening hours are from 11am to 8pm daily, with last entry at 7.30pm. For more information and ticketing updates, please visit poptoyshow.sg.
