We got a sneak peek of the new Odysseus Honeygold model at Lange’s New York boutique ahead of Watches & Wonders and can say that neither pictures nor video can accurately capture the beauty of this proprietary gold rendered in a full-bracelet timepiece. It’s a very subtle, soft, and tasteful shade of the precious metal that seems to change the depth of its hue in certain lighting. “It can be a sort of white gold or a yellowish pinkish gold," A. Lange & Söhne president Wilhelm Schmid says of its chameleon-like qualities. It’s also more practical than standard gold as it’s harder and less prone to scratching.
It may seem like standard fare to make a gold bracelet, but at this conservative German house, it’s a bold move. “When you think of A. Lange & Söhne, a full gold watch doesn’t come to your mind," Schmid says. “It’s not really in line with our DNA." So, why did they do it? Clients were asking for it. The Honegold alloy, of course, offers a more toned-down take on the gold watch resurgence, and Lange wisely chose to pair it with a warm chocolate dial. “When I first saw it, I said, ‘Jesus, I’m so unhappy that I can’t buy it," says Schmid. Clients first, folks…and only the best ones at that.
Case Size: 40.5 x 11.1 mm
Case Material: Honeygold
Power Reserve: 72 hours
Price: Limited to 100, upon request
From the article by Paige Reddinger, Oren Hartov, Victoria Gomelsky, Carol Besler, Justin Fenner
