An immersive retail experience arrives at Camp Sarika in 2025
February 2025 – Over the course of more than three decades, Aman has evolved to become one of the world’s most pioneering hospitality and lifestyle brands. Synonymous with the art of restorative travel, Aman celebrated its 35th anniversary last year, debuting the Aman Cabana, a unique immersive retail concept, at Amanpuri in December 2023. Following the success of this launch, retail brand Aman Essentials now proudly brings the Aman Cabana to Camp Sarika at Amangiri, continuing its journey across the globe.
Designed by Luxury Frontiers, the creators behind the iconic tented pavilions at Camp Sarika, the Aman Cabana is a one-of-a-kind retail destination enveloped by the striking Utah landscape. Beneath the elegant canopy of an Aman-designed pavilion, guests at Camp Sarika are immersed in an extraordinary retail experience, where a curated selection of Aman Essentials awaits. An exclusive Aman Cabana capsule collection evokes the essence of desert stillness and rugged majesty, mirroring the soul of Camp Sarika. From functional hiking gear to airy bucket hats and indispensable travel accessories, each piece draws on a rich palette inspired by the Red Rock country and Colorado Plateau. Seamlessly blending craftsmanship, purpose and place, the collection embodies the serene grandeur of Amangiri and its tented camp.
Commenting on this next chapter, Kristina Romanova, CEO of Aman Essentials, shares: “The Aman Cabana is more than a retail space; it is an experiential journey into the heart of Aman’s world. Following its debut at Amanpuri, I am delighted to bring this unique concept to Camp Sarika. Every element – from the pavilion’s elegant design to its meticulously curated collections – is inspired by the captivating allure of Amangiri, promising our guests a unique and unparalleled experience in the desert’s embrace.”
Since its launch in 2023 at Amanpuri, the Aman Cabana has redefined resort retail, unveiling pieces exclusive to each destination that serve as a memento of travels past. The first of its kind, the immersive pop-up aims to transform the shopping experience for guests, while carrying the narrative of Aman’s extraordinary global footprint.
