Watches & Wonders fair opened its doors in Switzerland from April 9th to April 15th. Piaget attracted all the gazes again this season with its alluring deep blue and vibrant gold booth, a special place where the Maison unveiled its 150th anniversary celebrations with many remarkable timepieces.
The three new members of the current Piaget Society, step into the footsteps of the legendary Piaget Society from the 60’s-70’s. It was a society that opened its doors to the elegant ones, the beautiful, the clever and the adored – Elizabeth Taylor and Andy Warhol, Ursula Andress and Brooke Shields, Salvador Dali.
APO NATTAWIN, a Thai actor who shot to stardom after starring in the hit series KinnPorsche & Man Suang, showing no signs of slowing down. Currently, also an ambassador for Dior, Apo encapsulates a boyish charm, perfect for the present time. He visited the Piaget booth wearing Andy Warhol’s Black Tie Vintage Watch with a malachite dial and Possession rings in white gold.
LEE JUNHO, a well-known South Korean entertainer, actor and singer is well known for his versatile talents. Lee Junho wore a Piaget Polo Date watch with a green-coloured guilloché décor dial along with a Possession “gourmette chain motif" ring, a Possession “Décor Palace" ring and pendant in rose gold. Finally, he wore a Polo 79 watch as well for a second look.
ELLA RICHARDS, scion of rock and fashion royalty – grandfather being the Rolling Stones’ Keith Richards, her great aunt in the form of Yves Saint Laurent muse Loulou de la Falaise, and a mother named Lucie de la Falaise. Ella is the coolly beautiful, impossibly chic descendent. Ella visited the Piaget booth adorned with a Possession ring and the latest Swinging Sautoir watch.
Clad in Possession, Piaget Polo or high jewelry pieces, Apo Nattawin, Lee Junho and Ella Richards, radiated contemporary cool in Geneva recently.
The message is clear – a Piaget creation’s story isn’t just about how it’s made and worn, it’s about who wears it, and their circle of friends.
About Piaget
Piaget epitomizes daring creativity – a quality that has continued to permeate through the Maison since its beginnings in 1874. From his first workshop in La Côte-aux-Fées, Georges-Edouard Piaget devoted himself to crafting high-precision movements in a feat that formed the very foundations of our pioneering name. In the late 1950s, Piaget unveiled the ultra-thin movements that would later become the Maison’s trademark and the cornerstone of the Altiplano collection. As a true innovator of the watch and jewellery world, Piaget strongly believed in creativity and artistic values. It is within the walls of our “Ateliers de l’Extraordinaire" where master artisans continue to harness rare skills that have been preserved and perfected from generation to generation, transforming gold, stones and precious gems into dazzling works of art. Through its pursuit of masterful craftsmanship, the Maison has created emblems of daring excellence channelled into its collections including Altiplano, Piaget Polo, Limelight Gala, Possession, Piaget Sunlight, Piaget Rose and Extremely Piaget.
PIAGET SIAM PARAGON Location:
991, Shop M44-45, M Floor, Rama 1 Road
10330 Bangkok Thailand
Tel: 02- 483-4146
