Berluti Opens Its First Boutique In Thailand

Pranapda Phornprapha, Director of House of Patina, the official importer and distributor of world-renowned brand Berluti, hosted an exclusive party to celebrate the official launch of Berluti in Thailand, together with the grand opening of its first boutique at Central Embassy. For this occasion, Mr.Patrice Rock, 1 of the 4 Master Shoemakers of Berluti in the world, flew in specially to demonstrate the craftsmanship of shoemaking for all distinguished guests. The event was attended by A-List celebrities and shoe lovers, such as, Varit Hongsananda, Puri Hiranprueck, Pratarnwong Phornprapha, Korn Narongdej, Bhurit Bhirombhakdi, Prakasit Phornprapha, Ben – Tirawan Taechaubol, M.R.Chularangsri Yugala, Kamolsut Dabbaransi, Barom Bhicharnchitr, Siradej Donavanik, Pita Limjaroenrat on Tuesday 13 November 2018, at Berluti Boutique, G Floor, Central Embassy.

Since 1895, Berluti has cultivated its own unique style by bringing together audacity, fantasy and classicism. Expertise in shape, leather patinas, fabric selection and precision of cut are the signatures of the ideal male wardrobe, from head to toe. Berluti has been making shoes for the elegant man since it was founded. The Duke of Windsor, Jean Cocteau, Andy Warhol… The greatest clients walked through the House’s doors, each one passionate about and captivated by the timeless elegance of these exceptional shoes, elevated to the rank of works of art. Offbeat classicism and technical virtuosity are keynotes of the House, while its character remains the same. Its story began at the end of the 19th century, when a young 30-year-old Italian brought his creative energy to Paris in order to practice his craft as a master shoemaker. He named his first model, a lace-up shoe, after himself, Alessandro, and the House took his surname, Berluti. Since then, every generation of the House has cultivated exceptional savoir-faire in the mastery of form and working with leather and patinas. The result is models that are incomparably elegant and comfortable. But more than simply a prestigious shoemaker, Berluti has always represented a certain art de vivre. Naturally, new areas of expression have been explored: leather goods in 2005, and in 2011 a ready-to-wear line was launched.

Berluti, the Parisian shoemaker founded in 1895 and has been built by four generations of shoemakers, has just official announced the opening of its first Thailand boutique, nested in heart of Bangkok’s luxury shopping mall, G floor of The Central Embassy.

The new boutique reflects the customary Berluti décor where the cabinet of curiosities meets the gentleman’s club. Traditional materials in contemporary configurations are accessorized as urbanely and impeccably as the House’s best customers in an easy blend of leisure and sophistication.

As one enters, one will experience a world of quiet luxury with classical material choices, of which smooth wood, warm brass, leather furniture that are paginated by Berluti specialist as the mainstay elements. A wooden floors laid in a traditional herringbone pattern have been given a modern twist with oversized blond-grey planks. Plaster walls are hand-finished in a warm-grey tone to evoke the subtle effect of natural stone. Display fixtures combine vertical slabs of onyx, smooth grey-lacquered shelves, and elegantly attenuated, hand-polished bronze frames. Yet, the seamless interior does not stop to surprise one with the cashier counter made from Portoro Gold marble, the Mediterranean intense black marble. The look is as masculine as it is discreet.

The new boutique displays the complete lifestyle range of the House including shoes, leather goods, amongst which are the bespoke Alessandro Berluti shoes, the lace-up dress shoe made from a single piece of leather with no visible stitching, Un Jour or Deux Jour briefcases in Venezia leather with scritto, and fast track sneakers.

Since the very beginning, Berluti has stood apart through its unique combination of technical skill and creative flair, firmly grounded in bespoke know-how. And although some things have changed with the times, that artisan spirit remains the same. For every new chapter in the history of Berluti, we continue to challenge the boundaries of craftsmanship and to transform the rules of style.

Discover Berluti at Berluti Boutique, G Floor, Central Embassy. Tel. 02-160-5970-1