Chanel Boy.Friend Coco Art

This dial’s pop-art style image of Mademoiselle Chanel looking at her reflection in the mirror of her powder compact case calls to mind a similar Boy.Friend model snapped up by Kevin O’Leary at a Phillips Time For Art charity auction last year. The watch, for which O’Leary paid $222,250, had the same voice bubble proclaiming “It’s Chanel time," and depicts Coco wearing her signature pearls, red lipstick and red nails. This watch is identical save for the bezel. Here it is set with 38 pink sapphire baguettes rather than diamond baguettes. The images were created using a technique called tampography: 12 successive prints are stamped manually onto a white gold dial. The pink background is crafted with grand feu enamel.

Case Size: 37 mm x 28.6 mm
Case Material: Black coated steel
Power Reserve: 42 hours
Strap: Black calfskin
Price: Limited edition of 20 pieces

From the article by Paige Reddinger, Oren Hartov, Victoria Gomelsky, Carol Besler, Justin Fenner

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Published 3rd May 2025
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