A UNIQUE CONCEPT STORE IN BANGKOK
EXALTING THE CULTURAL TIES
FORGED WITH THAILAND
Dior is pleased to announce the opening of an exceptional new address in the Ploenchit district of Bangkok, Thailand. This singular showcase, devised to evolve with the seasons and collections, is set in the heart of a marvelous garden – a bewitching parenthesis in the center of this vibrant and energetic cultural capital –, a tribute to Christian Dior’s passion for nature and venturing away.
Behind a façade evoking the architecture of the iconic 30 Montaigne, the different worlds of Dior are revealed in a refined atmosphere, where the House’s timeless codes feature alongside the works of emblematic Thai artists: Korakot Aromdee, Wishulada Panthanuvong, Saran Yen Panya of 56th Studio, Rush Pleansuk and Philippe Moisan of Sumphat Gallery, Boonserm Premthada, Vassana Saima and Savin Saima of Vassana and Eggarat Wongcharit. A celebration of creation in all forms, paying homage to the virtuoso excellence of traditional craftsmanship and embodying the powerful plural dialogues woven between the House and Thailand. As a final surprise, a Café Dior offers a delicate gourmet interlude, punctuating each visit with an extra touch of enchantment, an invitation to savor sweet delights dreamed up by three-starred Chef Mauro Colagreco.
A unique, hybrid Dior space uniting lifestyle, design and fashion, to be discovered from December 8, 2024.
