Celebrating a new chapter with Thailand’s first premium single malt whisky brand that elevates Thailand’s enchanting flavors to global recognition
Bangkok – 18 December 2024: PRAKAAN, Thailand’s first premium single malt whisky brand, celebrates a new chapter in history with its grand launch event ‘UNVEIL THE FLAVORS OF THAILAND’ – the ultimate discovery of Thailand’s enchanting flavors. On this journey, the identity of PRAKAAN from the brand’s origin is distilled into a masterpiece with a unique taste and exquisite touch waiting to be discovered through an immersive experience engaging all five senses. The PRAKAAN stories highlighted in this event reflects the brand’s concept of ‘Irresistible Quest, Unforgettable Taste’ – a journey to discover the perfect harmony of the most memorable taste and exquisite sensation – and demonstrates the pride in Thainess. Come join celebrities and influencers to celebrate the launch in the heart of Bangkok at The House on Sathorn, W Hotel Bangkok, during 17–22 December 2024.
The quest for the unforgettable taste of PRAKAAN at this event boasts interesting design. Beginning with ‘Provenance’, the room portrays the first core essence of PRAKAAN and tells the story of a key ingredient sprung from the abundant Western Forest Complex, a UNESCO World Heritage site that covers a vast region including Kamphaeng Phet. The spring water from this area is gifted with high purity and perfect quality for PRAKAAN, Thailand’s first premium single malt whisky brand. The ‘Provenance’ room communicates this concept through digital art inspired by natural streams, which will take you on a journey through the lush forest of Thailand to appreciate the importance of this key ingredient in single malt whisky production. The simulated watercourse surrounding the path in this room with spectacular lights and colors highlights the first core essence of the PRAKAAN brand.
In the next section, the ‘Pride’ room represents the pride of PRAKAAN. The spirit of Thainess is evident in the long-standing ‘Fortress’ walls of Kamphaeng Phet, which protected Thailand’s independence for centuries and are immersed in the fascinating history. Every detail of the brand creation perfectly captures the second core essence of PRAKAAN – the ‘Pride’ in Thainess – by exquisitely interweaving the valuable cultural heritage of Kamphaeng Phet with every step of branding. That is why Kamphaeng Phet was strategically chosen as the home of Thailand’s first malt whisky brand.
And then to the ‘Passion’ room. It simulates distillery of the first single malt whisky brand in Thailand for you to take an up-close look and learn about the production, from ingredient selection to maturation. Every meticulous step is imbued with passion to create Thailand’s first single malt whisky brand of world-class quality. This room represents another core essence of PRAKAAN: ‘Passion’ for crafting a premium single malt whisky with the perfect balance of art and science. With ThaiBev’s techniques and expertise in single-malt whisky production and maturation, PRAKAAN adapts international standardized processes to the tropical geography of Thailand to craft the single malt whisky which is in harmony with the unique climate and resources in Kamphaeng Phet. This passion enables PRAKAAN, Thailand’s premium single malt whisky, to bring its world-class quality to the international market with pride.
With the perfect blend of all three core essences, the quest for the enchanting flavors of Thailand is complete and ‘PRAKAAN’, Thailand’s first premium single malt whisky brand, is ready for you to discover. The launch event attracted a host of celebrities and influencers, such as Yoghurt Nattasha, Nae Anothai, Noth Panoth, Prom Parndejpong, and Kerf Parit, who shared the same excitement about PRAKAAN. “We’re so proud that now Thailand has the first premium single malt whisky brand PRAKAAN. Here, we’re seeing attention to every detail of the production, and its combined essences distinctly reflect Thainess. This is a Thai product worthy of stepping onto the global stage with pride." The guests were also invited to indulge in the experience of alluring charm and delicacy of flavors with a variety of dishes meticulously created and inspired by PRAKAAN, which in turn enhanced the flavors and created a memorable experience in every facet. This exclusive night ended on a high note with entertainment and a full-on party to celebrate the official launch of PRAKAAN.
PRAKAAN, Thailand’s first premium single malt whisky brand, proudly presents the ‘TRIBURA’ series comprising three variants: PRAKAAN SELECT CASK, which is aged in American oak, ex-bourbon casks to give it vanilla, honey, and citrus notes; PRAKAAN PEATED MALT, which uses high-quality barley malt dried with peat fires to give it a distinct smoky flavor with vanilla and honey notes; and PRAKAAN DOUBLE CASK, which boasts a meticulous two-step aging process in American oak, ex-bourbon and Spanish oak, ex-sherry casks to give it raisin and chocolate notes with a finish of mild spices.
Discover the sublime PRAKAAN experience today and celebrate a Thai masterpiece that raises the bar for single malt whisky and takes the pride of Thailand to global recognition.
For more details on PRAKAAN, please visit: www.prakaanmaltwhisky.com
