Phuket’s real estate landscape is on the cusp of transformation. Ananda Development PCL., renowned for its innovative urban developments, is venturing into the realm of ultra-luxury with MIRA VALLEY, a sprawling 220-acre gated community poised to redefine sustainable living in Asia. Robb Report Thailand sat down with Chanond Ruangkritya, CEO of Ananda Development PCL., and Patcharavalai Ruangkritya, CEO of MIRA Valley Phuket, to delve into the inspiration, innovation, and ambition behind this groundbreaking project.
Robb Report Thailand: MIRA VALLEY is being touted as a paradigm shift in sustainable and gated communities. Patcharavalai, what was the core inspiration behind this ambitious project, and how does it align with Ananda Development’s long-term vision for the future of ultra-luxury living?
Patcharavalai Ruangkritya, CEO of MIRA Valley Phuket: The genesis of MIRA VALLEY lies in the convergence of two powerful forces: a heightened global consciousness regarding environmental responsibility and the emergence of a new breed of luxury consumer. We’re witnessing a profound shift where “Green is the New Luxury.” Exclusivity alone is no longer sufficient; discerning individuals now demand that their lifestyle choices reflect a commitment to environmental stewardship.
Furthermore, we recognized the unique challenges and opportunities inherent in Phuket’s real estate market. While the island flourishes as a world-class destination, infrastructure limitations present a significant hurdle. MIRA VALLEY addresses this head-on, not only by offering exceptional residences but also by establishing a robust and comprehensive infrastructure to support the long-term needs of our residents.
MIRA VALLEY is a tangible embodiment of Ananda Development’s vision for the future of ultra-luxury. We’re moving beyond traditional models that prioritize extravagance above all else. Our vision is one where luxury is inextricably linked to sustainability, where residents can indulge in a high-end lifestyle without compromising their environmental values. This is reflected in our commitment to creating a world-class, sustainable residential community that seamlessly integrates with its natural surroundings. By prioritizing ecological preservation, utilizing renewable energy sources, and implementing advanced water management systems, we aim to set a new benchmark for responsible luxury living. The emphasis on a strong infrastructure foundation underscores our commitment to long-term sustainability and the well-being of our residents.
Robb Report Thailand: Blending sustainability with ultra-luxury is a delicate balancing act. What groundbreaking innovations are at the heart of MIRA VALLEY, making it a true pioneer in eco-conscious, high-end living, and how do these innovations elevate the experience for UHNW residents?
Patcharavalai Ruangkritya, CEO of MIRA Valley Phuket: Our “Eco Manifesto,” as we call it, isn’t necessarily about revolutionary technology. It’s about a shared commitment to eco-conscious values. We prioritize close collaboration and co-creation, ensuring that these values are deeply integrated into every aspect of the project. This is the key to creating a truly immersive experience, where residents feel connected to nature as an extension of their own backyard.
At the forefront of this commitment is MIRA VALLEY’s pursuit of LEED CERTIFICATION (Leadership in Energy and Environmental Design) for Cities & Communities. This demonstrates our dedication to adhering to internationally recognized standards for sustainable urban development, providing a robust framework for evaluating and improving the project’s environmental performance across key categories such as energy efficiency, water conservation, and material selection. Furthermore, the allocation of over 20% of the total land area for ecological preservation under the ‘Hidden Valley – Nature’s Backyard’ concept underscores our commitment to protecting and enhancing the natural environment. This includes preserving existing trees, restoring degraded habitats, and creating new green spaces that provide habitat for wildlife and enhance the overall biodiversity of the area.
Beyond LEED CERTIFICATION, MIRA VALLEY has implemented several other significant innovations. The decision to bury all power lines underground represents a significant departure from conventional developments, enhancing the aesthetic appeal of the landscape by eliminating unsightly overhead wires while simultaneously improving safety and reducing the risk of disruptions caused by weather events. The utilization of solar-powered energy systems to power communal spaces and facilities further reduces the project’s reliance on fossil fuels and minimizes its carbon footprint, aligning with the growing global movement towards cleaner and more sustainable energy sources. Finally, MIRA VALLEY addresses the critical issue of water scarcity in Phuket through the implementation of an advanced water recycling and conservation system. This system captures and treats wastewater, allowing it to be reused for irrigation and other non-potable purposes, thereby reducing the demand on local water resources
Robb Report Thailand: Spanning 220 acres, MIRA VALLEY is more than just a luxury retreat—it’s an immersive lifestyle destination. Can you walk us through its most visionary elements and how they will transform Phuket’s luxury real estate landscape?
Patcharavalai Ruangkritya, CEO of MIRA Valley Phuket: MIRA VALLEY, encompassing 55 acres in Phase 1 and embraced by 8,000 acres of pristine nature with Kamala Mountain as our forest backyard and Bang Niao Dum Reservoir, is meticulously crafted as an immersive lifestyle destination designed for individuals and active families. Its visionary elements are poised to redefine Phuket’s luxury real estate landscape by seamlessly blending outdoor lifestyles with high-end living.
One of the most compelling aspects is the unparalleled access to nature. Residents are connected to over 100 kilometers of nature trails, offering a unique experience for those who value quality living amidst nature and convenience. This is further enhanced by Mira Valley’s strategic location, leveraging Phuket’s expanding infrastructure to alleviate traffic congestion and long travel times. Key lifestyle destinations, including international schools, hospitals, wellness centers, and shopping malls, are just 5-15 minutes away, ensuring convenience without sacrificing tranquility.
Within Phase 1 of the 55-acre development, the “Sandals and Boots Club” – The Phuket Ultimate Playground – stands as a testament to the project’s commitment to enhancing the lifestyle of its residents. This exclusive Social & Sports club, at the heart of MIRA VALLEY, is designed to cater to every mood, whether unwinding in a cozy café or gearing up for an active adventure. Furthermore, MIRA VALLEY redefines Phuket’s luxury real estate landscape with an exclusive selection of high-end residences, designed for investors and homeowners seeking sustainable and Gated community. The development offers a diverse range of residential options, including:
- ANANN VILLAS – A Private Sanctuary in Nature: An exclusive collection of just 12 luxury pool villas, offering ultimate privacy amidst stunning natural surroundings and customizable interiors reflecting individual passions. Nestled on a scenic hillside within MIRA VALLEY, these residences are designed for discerning buyers seeking ultimate privacy and luxury, with breathtaking views of natural creeks, lakes, and mountains. Each villa is built to the highest standards, featuring a modern tropical aesthetic that seamlessly blends natural materials with a sophisticated color palette. Designed for comfort and exclusivity, each villa features layouts with 4 and 5 bedrooms, private swimming pools, and expansive living spaces. Starting at USD 2.3 million, ANANN VILLAS are the dream retreat for those seeking a luxurious lifestyle amidst nature, combined with the world-class amenities and services of MIRA VALLEY.
- Punyisa Pachira: The latest creation by renowned designer and interior architect Mary Pakamard, redefining luxury villa living with masterful design, bespoke craftsmanship, and curated artistic details, with 9 units starting at USD 3.4 million.
- Mount Mono: Uniquely designed luxury villas starting at USD 1 million.
- Land Parcels: Exclusive land plots for custom-built luxury villas, allowing for personalized expressions of architectural vision.
- Town Square: A lifestyle hub featuring boutique retail outlets and restaurants, adding to the comprehensive living experience.
In essence, MIRA VALLEY is not just offering homes; it’s curating a lifestyle that prioritizes well-being, connection to nature, and unparalleled convenience, setting a new standard for luxury living in Phuket and beyond. The combination of these elements is poised to transform Phuket’s luxury real estate landscape by attracting discerning buyers who seek more than just a residence but a truly immersive and enriching living experience.
Robb Report Thailand: Ananda made a bold statement with the Porsche Design Tower Bangkok. Chanond, how does MIRA VALLEY push the boundaries even further, and what key learnings from past successes have shaped this ambitious project?
Chanond Ruangkritya, CEO of Ananda Development PCL.: At Ananda, we have always sought to redefine luxury by introducing new dimensions of design, innovation, and lifestyle experiences. The Porsche Design Tower Bangkok was a testament to this approach—bringing an iconic global brand into Thailand’s high-end real estate market and setting new standards in ultra-luxury vertical living. With MIRA VALLEY, we are taking that vision beyond the cityscape and into a completely new realm of luxury—one that is deeply connected to nature, sustainability, and community living. This project is not just about creating exclusive residences; it is about shaping an entirely new way of life that seamlessly integrates luxury with environmental responsibility and long-term livability.
One of the biggest lessons we learned from the Porsche Design Tower Bangkok was the importance of collaborating with globally recognized brands to elevate a project’s value and appeal. We have taken that insight and are now in discussions with renowned international brands to bring a similar level of prestige and innovation to MIRA VALLEY. Another key takeaway is the shifting expectations of ultra-high-net-worth individuals. Luxury is no longer just about exclusivity—it’s about experiences, well-being, and meaningful connection to one’s surroundings. That is why MIRA VALLEY goes beyond traditional luxury developments by incorporating extensive green spaces, outdoor recreational experiences, and a master-planned community designed to enhance quality of life. Lastly, the Porsche Design Tower reaffirmed our commitment to precision, craftsmanship, and attention to detail. We are applying the same meticulous approach to MIRA VALLEY, ensuring that everything—from architectural design to sustainable world class infrastructure—is executed to the highest standards.
While the Porsche Design Tower Bangkok set new benchmarks for ultra-luxury living in the city, MIRA VALLEY takes it further by redefining luxury through a seamless integration of nature, sustainability, and world-class design—creating an unparalleled living experience that embodies both exclusivity and environmental responsibility.
Robb Report Thailand: With MIRA VALLEY marking Ananda’s move deeper into the ultra-luxury space, what’s next? How do you see this project influencing the future of high-end, sustainable developments in Thailand and beyond?
Chanond Ruangkritya, CEO of Ananda Development PCL.: Ananda has always been committed to pushing the boundaries of luxury living, and with MIRA VALLEY, we are taking that vision even further. While this marks our expansion into the ultra-luxury space beyond Bangkok, we continue to develop ultra-luxury projects in the city. Our pipeline includes exciting opportunities, some of which involve branded residences, though it’s still too early to share details publicly.
For MIRA VALLEY, our focus in Phase 1 is on building a strong, sustainable community within the development. We are not just creating world-class residences but also ensuring that the surrounding community thrives. This means fostering local employment, supporting sustainable development, and enhancing the overall ecosystem in which MIRA VALLEY exists. We believe that true luxury goes beyond the residences—it’s about creating an environment where people truly feel a sense of belonging.
Looking ahead to Phase 2, we are already in discussions with renowned international brands to further elevate the project. While we can’t disclose specifics yet, our goal remains the same: to set a new benchmark for ultra-luxury, sustainable living in Thailand and beyond. MIRA VALLEY is just the beginning of a much bigger journey.
