- ‘Experiments in Experience’ to be explored at Macau, China Conference Dec. 5 featuring Fortune 500 executives and some of the world’s leading designers and design thinkers
- Speakers include representatives from Tom Dixon, General Mills, Google Ventures, SAP, Accenture Song, The Lab at Rockwell Group, Universal Beijing Resort, BAIC Group and more
- Discussions will include how new technologies and old-fashioned story-telling skills are combining to create one of design’s hottest new fields: immersive experiences, as well as key global design trends and strategies driving design excellence
MACAU/HONG KONG SAR – December 2, 2024 – Today, Fortune announced the lineup of speakers for Brainstorm Design 2024, a unique international conference dedicated to exploring the intersection of business and commercial design. For the second year in-a-row, the event will be held in Macau, China on December 5 at MGM COTAI.
This year’s theme, ‘Experiments in Experience’, explores how designers are shaping one of the industry’s hottest new fields: immersive experiences by combining new technologies with powerful story-telling techniques to create experiences that can add business value across a multitude of sectors. The conference will also focus on the role of memory in designing experiences that fully engage the senses and the imagination.
In this innovative collaboration with FORTUNE, MGM is hosting the second Fortune Brainstorm Design conference in Macau, a city of rich cultural heritage and model for urban design revitalization. The initiative reinforces MGM’s pledge to curate world-renowned and high-quality Meeting, Incentives and Conferences, which gather great minds in design from all around the world and helps enhance Macau as a global exchange hub for commercial innovation through the lens of design.
Brainstorm Design 2024 will feature Fortune 500 executives and some of the world’s leading designers and design thinkers. Together, the speakers will examine the crucial question of how to achieve business results through design. The event will also explore how new design tools and approaches to design are transforming industries.
The conference will also include spotlights on design – focusing China and Thailand. The conference participants, speakers and design thinkers come from diverse fields, such as industrial and product design, architecture and urban planning, user experience design, software, hospitality, and many more.
“From emerging technologies to timeless storytelling techniques and innovations in smart design, Brainstorm Design 2024 celebrates the value of great design in business,” said Clay Chandler, Fortune Executive Editor for Asia and Brainstorm Design editorial chair. “In a world where narrative, culture and context play a crucial role in crafting timeless designs and fostering meaningful human connections, many firms are finding good design more important than ever."
Delegates will hear insights from leading design executives including Robert Brunner, one of Silicon Valley’s earliest and most influential industrial designers; Elizabeth Brink, co-CEO of Gensler, the world’s largest architectural practice; and Peter Kindel, a visionary design leader with SOM, one of the world’s most venerated architectural firms.
Other notable Brainstorm Design 2024 speakers include:
- Tom Dixon, Founder and Creative Director, Tom Dixon
- Bob Dennis, Senior Director of Creative Studio & Resort Development, Universal Beijing Resort
- Robert Brunner, Founder & Creative Director, Ammunition; Lead Designer for Beats by Dre
- Arin Bhowmick, Chief Design Officer, SAP
- Teman Evans, Global Chief of Design, General Mills
- Olof Schybergson, Chief Design and Product Officer, Accenture Song
- Vanessa Cho, Design Partner, Google Ventures
- Andrew Lazarow, Studio Leader, The Lab at Rockwell Group
- Tina Norden, Partner & Principal, Conran & Partners
- Renée Cummings, Assistant Professor of the Practice in Data Science, University of Virginia
- Ben Sheppard, Co-founder and Chair, Design for Good
- Jamie Miller, Director of Biomimicry, SJ Group
- Anthony Lo, Chief Design Officer and VP of Global Design, BAIC Group
- Frank Wu, Chief Design Officer, JIDU Auto
- Pichit Virankabutra, Deputy Director and Acting -Director of the Chiang Mai Office, Creative Economy Agency, Thailand
View the Brainstorm Design 2024 agenda here.
Fortune Brainstorm Design 2024 is hosted by MGM and supported by SJ Group, Jomoo and Design Executive Council.
