The brand’s first regional campaign in recent years recognizes the importance of celebration and encourages all travelers to make every moment grand
Singapore (October 25, 2024) – Hyatt today unveiled the launch of the Grand Hyatt brand’s latest regional campaign in Asia Pacific – Be More Grand – a bold statement to inspire all guests to celebrate the extraordinary in every moment of life – no matter how big or small.
Pairing five distinguished personalities with five iconic Grand Hyatt hotels across the region, this campaign weaves together heartfelt narratives into short videos that capture the essence of the brand from a precious journey shared between mother and daughter, to moments of self-appreciation, to celebrating the pursuit of life’s ambitions. Each moment is luxuriously elevated by the Grand Hyatt brand’s unparalleled service, culinary excellence and architectural awe, creating unforgettable memories for guests.
“Today’s travelers are seeking more than just a place to stay – they are on a quest to celebrate occasions, both big and small. Across the Grand Hyatt brand portfolio, we recognize this desire and provide the perfect backdrop so people can cherish every moment," shared Carina Chorengel, Senior Vice President, Commercial, Asia Pacific at Hyatt.
Building on the recent launch of “Be More Here," a global Hyatt campaign that inspires guests, members, and customers to be in the present, “Be More Grand" captures the transformative power of travel and celebrates these meaningful moments across Grand Hyatt hotels in Asia Pacific.
A Grand Journey at Grand Hyatt Taipei embarks with fashion icon and devoted mother of two, Sue Chang (@suechangg), celebrating a special bond with her 6-year-old daughter after sharing the spotlight together at the Milan Fashion Show for the first time. View Sue’s Grand Journey here.
Guests visiting Grand Hyatt Taipei can immerse themselves in a grand retreat within the hotel’s well-appointed rooms and suites, savor culinary delicacies at Bel Air Bar, among its diverse array of restaurants & bars, and explore iconic landmarks such as Taipei 101 throughout their stay.
A Grand Pursuit at Grand Hyatt Beijing Oriental Plaza tells the story of LiuMing Chen (@mingzai), co-founder of an investment foundation, as she embarks on a transformative journey to revitalize her ambitions in both her professional and personal pursuits. View LiuMing’s story here.
Like LiuMing, guests can indulge in a rejuvenating experience at Grand Hyatt Beijing where they can rediscover their aspirations. Whether enjoying a breakfast meeting at the Grand Club or a leisurely dinner featuring Peking duck, Grand Hyatt hotels offer environments that create effortless shifts between work and relaxation, encapsulating hospitality at its finest.
A Grand Dedication showcases how Grand Hyatt Hong Kong invites guests to immerse themselves in a moment of relaxation and self-care. This dedication to caring for oneself mirrors the story of Stephanie Au (@stephaniehsau), a professional athlete honoring her lifelong passion as a swimmer. View Stephanie’s story here.
Stephanie’s story encourages guests at Grand Hyatt Hong Kong to unwind in the Plateau Suite to celebrate their achievements while indulging in a grand experience that honors their journey and individual passions.
A Grand Reunion at Grand Hyatt Seoul features the journey of model Kiwi Lee (@kiwileehan), who amidst the limelight’s pressures, relishes a grand stay to reconnect with her close friend and celebrate life’s most extraordinary moments in style. View Kiwi’s story here.
Like Kiwi, guests at Grand Hyatt Seoul can indulge in an exquisite afternoon tea experience at the hotel’s Gallery against a breathtaking cityscape of Seoul. As the sun sets, the excitement continues with a vibrant night out at JJ Mahoney’s, where a high-energy live band sets the stage for truly memorable experiences.
A Grand Celebration at Grand Hyatt Mumbai tells the tale of grandeur as lifestyle influencer Aashna Shroff (@aashnashroff) prepares to honor one of life’s most significant milestones—marriage. Watch her on the path to Grand Hyatt Mumbai, where every experience is designed to reflect her luxurious personality. View film here.
Guests can also enjoy the splendor of unforgettable weddings and events at Grand Hyatt hotels, where every detail is meticulously crafted to be “perfectly yours." Guests can partake in a customized wedding planning journey, enjoy specially curated floral arrangements, cake tastings and culinary delights; all in the comfort of the beautifully designed suites and luxurious event spaces.
Grand Openings to Continue the Grand Moments
In its efforts to celebrate life’s significant moments, the Grand Hyatt brand is delighted to unveil several exciting upcoming openings. Grand Hyatt Singapore commenced welcoming guests in July, following a multi-year transformation, unveiling a reimagined urban sanctuary together with exciting culinary concepts. Grand Hyatt Kunming marked its debut in August, introducing the brand in the picturesque southern Yunnan province of China. This new property sets a benchmark of contemporary luxury and exceptional service. To discover how Grand Hyatt hotels invite guests to immerse in life’s grand moments, visit grandhyatt.com and embark on a journey of luxury and grandeur.
