H. Moser & Cie Endeavour Centre Seconds Concept Purple Enamel

To a casual observer, the H. Moser & Cie Endeavour Centre Seconds might not seem particularly avant garde—especially, by the brand’s often outré standards. But the beauty of this model lies, in part, in its simplicity: It is indeed “merely" a time-only watch with a round case and powered by an automatic movement. But a deeper look reveals a degree of dedication to handcraft and an artistic sensibility that extends well beyond its straightforward operation.

Within the Endeavour Centre Seconds Concept Purple Enamel’s pocket watch-inspired 40mm case is a breathtaking dial executed in the Grand Feu style. Consisting of a white gold base upon which a textured motif is engraved to give a hammered effect, its mesmerizing color is achieved by applying six enamel pigments in different hues and then firing the dial multiple times. The result, dubbed “Purple Haze" is nothing short of incredible, fading from a dark tone at the periphery to an electric color in the center and interrupted only by a set of leaf-shaped hands. Powered by the automatic caliber HMC 201 movement manufactured by Precision Engineering AG and paired to a handsome purple kudu leather strap, this is a watch for a discerning collector unafraid of just a touch of whimsy.

Case Size: 40 mm
Case Material: Stainless steel
Power Reserve: 72 hours
Strap: Purple kudu leather
Price: $29,700

From the article by Paige Reddinger, Oren Hartov, Victoria Gomelsky, Carol Besler, Justin Fenner

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Published 4th July 2025
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