The brand expects to grow its global footprint by 50 percent by the end of 2028 with artistically curated spaces that inspire exploration and serve as a local home base in every destination.
The Hyatt Centric brand, highlighted by a global portfolio of vibrant hotels with culturally immersive experiences and spaces, celebrates its continued expansion in popular hubs that place guests and World of Hyatt members in the heart of the action so they never miss a moment of adventure. In 2024, the brand saw unprecedented growth, with hotel openings in a few of the world’s most exciting cities, including Cairo, Egypt, Shanghai, China, San José, Costa Rica, Santo Domingo, Dominican Republic and more.
Building on its impressive momentum, the brand plans to introduce over 35 new hotels worldwide by the end of 2028. This planned expansion will bolster the brand’s portfolio by 50 percent and reach over 100 Hyatt Centric hotels globally by 2029. The next three years are expected to see substantial regional growth in Asia Pacific, increasing the brand’s footprint in the region by over 75 percent, with several new hotels across the Americas, Europe and the Middle East.
“As part of our strategic brand realignment and bringing more focused expertise and support to five distinct brand portfolios, the Hyatt Centric brand serves as a fantastic addition to our Classics Portfolio, a group of captivating brands offering timeless style and unrivaled care in the world’s most-traveled places," says Emily Wright, Vice President, Global Brand Leader for Hyatt’s Classics & Essentials Portfolios. “The brand’s recent growth, including openings and planned developments, meets the rising demand from guests and members, especially Millennial and Gen Z travelers, for more contemporary accommodations with playful details, sophisticated furnishings and socially connected spaces."
At the Core of Exploration: New Hotels & Upcoming Openings
Hyatt Centric hotels are unique to their individual destinations, incorporating eclectic elements that reflect the local vibe through playful interpretations of culture, art and attractions. Several planned openings will accelerate the brand’s strategic growth following its 2024 debut in new markets, including Hyatt Centric San José Escazú, the first Hyatt Centric hotel in Costa Rica, Hyatt Centric Malta, the first in Malta, Hyatt Centric Santo Domingo, the first in the Caribbean and Hyatt Centric Zhongshan Park Shanghai, the first in Shanghai.
Newly executed deals and upcoming openings primed for relaxing, recharging, socializing and preparing for the next adventure in Asia Pacific include:
- Hyatt Centric East Taipei (expected to open in 2026) will be in the cultural center of Taipei, marking the fifth Hyatt branded hotel and first Hyatt Centric hotel in Taiwan.
- Hyatt Centric Shanghai Jinqiao (expected to open in 2026) will offer 224 modern guestrooms with decor inspired by the newly built Pudong Football Stadium, located adjacent to the hotel.
- Hyatt Centric TODTOWN Shanghai (expected to open in 2026) will grow the Hyatt Centric brand’s presence in Shanghai and be located in a mixed-use complex with shopping, offices and residential apartments.
- Hyatt Centric Tianxin Changsha (expected to open in 2026) will debut in the capital of central China’s Hunan province where guests can enjoy unobstructed views of the Xiangjiang River.
- Hyatt Centric Vrindavan (expected to open in 2026) will expand the brand’s footprint in northern India and will be located in the heart of a city known for its spiritual significance and architectural beauty.
- Hyatt Centric The Ring Chengdu (expected to open in 2025) will mark the entry of the brand into China’s southwest region with 259 modern accommodations located in the heart of the city’s bustling downtown area and inspired by the neighborhood’s industrial past.
- Hyatt Centric Sapporo (expected to open in 2026) will become the first Hyatt Centric branded hotel in Hokkaido, northern Japan. Situated in the historical heart, near the city’s famed Odori Park, the hotel will feature guestrooms with panoramic views.
A Central Launchpad for Your Next Adventure
Hyatt Centric hotels offer signature touchpoints and curated programming that spark curiosity and elevate the guest experience, including locally inspired art, pop-up concerts and gallery exhibitions, buzzy social spaces and unique food and beverage offerings.
- Live the Local Art: Revel in spectacular displays of locally inspired art at hotels like Hyatt Centric Cairo West, which opened its doors in 2024 with mesmerizing mirror installations and intricate Egyptian statues and sculptures that adorn the walls. Admire traditional Guatemalan touches like colorful textiles and a wall of Guatemalan masks at Hyatt Centric Guatemala City. At the recently opened Hyatt Centric City Centre Kuala Lumpur, guests can enjoy the unique interior design inspired by the city’s rich tin-mining history and communal spaces decorated with bold patterns by a local Malaysian graffiti artist that invoke the city’s creative spirit.
- Crafted to Connect: Forge authentic connections with lively common spaces at Hyatt Centric Gran Via Madrid, paying homage to the historic broadcasting headquarters across the street with a mock recording studio in the lobby that’s the perfect photo backdrop. Hyatt Centric Ocean Front Xiamen, which recently opened in 2025 in China’s charming port of Xiamen, offers a House of Music social hub featuring a curated collection of vinyl records, with live band performances and locally inspired cocktails in the evening. At Hyatt Centric Las Condes Santiago, the sommelier at Amandine restaurant shares local knowledge through a curated Chilean wine tasting, offering insights into the country’s wine regions, hidden vineyards and must-visit wine and tapas bars.
- Indulge in Flavors Inspired by the Destination: Experience creative dining concepts like the Cruise Restaurant & Bar at Hyatt Centric Victoria Harbour Hong Kong, a rooftop venue serving modern Asian cuisine with sweeping views of Victoria Harbour. Spaceman at Hyatt Centric Buckhead Atlanta is a year-round rooftop bar with spectacular views of the Atlanta skyline offering craft cocktails, shared plates and interactive yard games. At Hyatt Centric Key West Resort & Spa, the Flour Flamingoes Restaurant by Richard Blais offers a waterfront sea-to-table dining experience channeling vintage eras with the natural beauty of the island and prioritizes sustainability with fresh produce procured locally.
World of Hyatt Members Earn More
World of Hyatt members can earn more at Hyatt Centric hotels by taking advantage of World of Hyatt’s global Bonus Journeys offer to earn double points (up to 20,000 bonus points) for qualifying stays at 1,400+ participating Hyatt hotels worldwide. Members must register for the offer by March 10 and complete qualifying stays between now and March 28, 2025.
