Inside Tiffany & Co.’s Immersive Pop-Up at the U.S. Open

Guests can check out the ornate tournament trophies and a bespoke diamond-encrusted tennis racket.

Tiffany & Co. is serving glitz and glamour at the U.S. Open.

The storied American jeweler has returned to the USTA Billie Jean King National Tennis Center for the third consecutive year, running a pop-up throughout the celebrated tennis tournament.

Located in the Fountain Plaza, the immersive space is designed to showcase Tiffany’s incredible craftsmanship and savoir-faire. Guests can view the Men’s and Women’s Singles Championship trophies, which were brought to life by the master silversmiths at the Tiffany Co. hollowware workshop in Cumberland, Rhode Island. The house has been producing prestigious awards for the U.S. Open since 1987, bringing sparkle to the court for nearly four decades.

The Singles Championship trophies.
Tiffany Co.

Tiffany started making trophies in the 19th century, creating the ornate Woodlawn Vase for the winner of the Preakness Stakes in 1860. Over the subsequent 165 years, the house has handcrafted awards for the Super Bowl, PGA Tour, NBA FinalsMiami Grand Prix, and more. It has even forayed into esports, creating the trophy for the League of Legends World Championship in 2022. It also teamed up with art collective MSCHF to create the tongue-in-cheek “Ultimate Participation Award." Today, Tiffany produces around 65 trophies each year, including the grails for the U.S. Open.

Standing roughly 18 inches tall and weighing nearly nine pounds each, the Singles Championship trophies are classic sterling-silver cups that were brought to life through age-old techniques, such as spinning, silversmithing, chasing, hand-engraving, and polishing. Each trophy takes approximately six months and 66 hours of work to come to fruition.

The bespoke diamond-encrusted tennis racket.
Tiffany Co.

Beyond the trophies, the pop-up spotlights a one-of-a-kind, diamond-encrusted tennis racket. Inspired by the HardWear by Tiffany collection, the bespoke design is adorned with nearly 5 carats of diamonds and is paired with a 24-karat gold vermeil tennis ball set with nearly 7 carats of diamonds along its seams.

A close-up of the 24-karat gold vermeil tennis ball.
Tiffany Co.

The pop-up is also offering an A.I. experience that Tiffany designed in partnership with Meta. It allows visitors to envision themselves as tennis stars, with a digital takeaway depicting them on center court. Perhaps you’ll even walk away with a trophy—in the digital realm, at least.

The U.S. Open is taking place from now until September 7, with the Tiffany pop-up open for the entire three-week period.

From the article by Rachel Cormack

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Published 23rd August 2025
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