The interview with Mrs. Ashoo Sinchawla, the Director of Sant Enterprises who is appointed by the International Color Gemstone Association (ICA) to be ICA Ambassador in Thailand. She has dedicated herself for the industry many years and this interview with her vision mission to the industry is absolutely amazing.
- As ICA Thailand Ambassador, what is your main vision for the future of Thailand’s colored gemstone industry?
As an ICA Thailand Ambassador, my main vision for the future of Thailand’s colored gemstone industry would be fostering sustainable growth, enhancing global recognition, and promoting ethical practices. Strengthening relationships within the gemstone industry through collaboration among industry stakeholders leading to a unified voice advocating for better standards and practices.
- How do you see Thailand’s role in the global colored gemstone market evolving in the coming years?
Thailand’s role in the global colored gemstone market is poised to continue evolving and strengthening in the coming years. Thailand has long been known as a global leader in gemstone cutting and processing, particularly in the lapidary sector. The country’s expertise in precision cutting and the ability to enhance the beauty of gemstones will remain a key competitive advantage.
The future of Thailand’s colored gemstone industry will depend on continued investment in education and skill-building. By establishing programs focused on gemstone trading, cutting, jewelry design, and ethical sourcing, Thailand can ensure it maintains a skilled workforce ready to meet the growing global demand. This talent pipeline will support the country’s position as a premier destination for gemstone expertise.
- Sustainability and ethical sourcing are increasingly important—how do you advocate for responsible practices in the industry?
One of the first steps in advocating sustainability and ethical sourcing is educating both consumers and industry stakeholders.
Encouraging transparency in the supply chain is essential. Aligning with and supporting brands that prioritize sustainability and ethical sourcing is key. Collaborating with like-minded companies and individuals to push for industry-wide change can create a ripple effect. Encouraging businesses to look beyond short-term profits and consider the long-term impacts of their sourcing decisions can be transformative.
Supporting organizations and businesses that are committed to ethical sourcing through fair trade practices or certifications is important.
- What challenges does the colored gemstone industry face today, and how do you propose overcoming them?
The colored gemstone industry, like many other sectors, faces several challenges today that impact its sustainability, ethical practices, and market dynamics.
Exploring and investing in new sources of colored gemstones that are less susceptible to overexploitation can provide more sustainable alternatives. Educate consumers on the differences between natural, treated, and synthetic gemstones, highlighting the benefits and drawbacks of each, while promoting transparency around how gemstones are produced.
- How do you educate consumers and investors about the rarity, value, and potential of colored gemstones?
Educating consumers and investors about the rarity, value, and potential of colored gemstones involves a combination of informative content, transparent practices, and engaging experiences. Develop informative articles and blog posts that explain the rarity of colored gemstones, the factors that influence their value (such as color, cut, clarity, and carat weight), and how they differ from diamonds. Host webinars or workshops that discuss the colored gemstone market, the potential for investment, and the factors that affect a gemstone’s value.
- Thailand has a rich heritage in colored gemstones—how do you blend tradition with modern luxury trends?
Blending Thailand’s rich heritage in colored gemstones with modern luxury trends involves creating a synergy between traditional craftsmanship and the evolving tastes of today’s luxury market. Thailand has a long-standing reputation for its expertise in colored gemstones, especially sapphires, and rubies and the key to successfully integrating these traditions with contemporary luxury lies in innovation while honoring that heritage.
- What innovations in gemstone cutting, authentication, or retail do you believe will shape the industry’s future?
- How can Thailand further strengthen its position as a leading hub for colored gemstones on a global scale?
To further strengthen Thailand’s position as a leading hub for colored gemstones on a global scale, the country can focus on several strategic initiatives that combine leveraging its established expertise with modern trends, sustainable practices, and global outreach.
- What advice would you give to young entrepreneurs and designers looking to enter the colored gemstone business?
Entering the colored gemstone business is an exciting opportunity, but it requires a deep understanding of the market, ethical sourcing, and a passion for design and craftsmanship. For young entrepreneurs and designers, success in this industry hinges on combining technical knowledge with creativity, building a trustworthy brand, and creating unique, high-quality products. By focusing on education, innovation, and strong customer relationships, you can carve out a successful niche in the colored gemstone market and establish a lasting brand.
- Are there any exciting collaborations or initiatives you are currently working on to elevate Thailand’s gemstone industry?
We are currently working on creating a premium membership platform for ICA members, details for which will be available in due course.
