Robb Report Thailand:
As a sixth-generation jeweler, you carry a remarkable legacy. How do you balance honoring that heritage with the constant push for innovation and reinvention that Boghossian is known for?
Ralph Boghossian:
Each generation is required to contribute to the entire edition, so each one must contribute with its own stones, and my generation, I believe, does not. The key motivation was to define the brand with signature techniques that would set us apart in the industry, and this is where we applied all of our inventiveness and creativity.
Robb Report Thailand:
Okay, let me carry on with the next question many brands tend to reinvent surely, but what do you believe truly said apart from this weekend, introducing the new design or the techniques.
Ralph Boghossian:
So, when you look at this collection and the various places, we’re able to produce, it’s all owing to our amazing creative director. This collection really distinguishes itself from everything else you’ve seen. You’ll see various instances in the book, and I’ll tell you everything you need to know. Everything is diamond of course; you’ll be surprised by this ring; for example, which is positioned vertically, with three stones on one side and three on the other. It’s a very unconventional approach to thinking about and conceptualizing jewelry, and then being able to create it in that way.
Traditionally, if you look back 20 or 30 years, jewelry designs were not really creative. It was largely to highlight the stone, the big stones, and they were in hydroid, I mean, and it’s true that over the previous ten or 15 years, we’ve seen a fantastic development and expansion by many, many true designers. There is a lot of talent out there as well, but I am holding the ground with our signature approach, patented technique, and high jewelry, where we use all of our resources, energy, and time to achieve what we want to produce, which can sometimes take 3-4 years.
Here in this ‘Palace Voyages’ collection, took us three and a half years to produce.
Robb Report Thailand:
I saw the different acquired, a book person that from an enterprise is a craftsmanship. It’s a sort of quality and how you achieve all these things together is beyond design.
Ralph Boghossian:
Exactly, the understanding of colors, mixing, and everything. You can see how gorgeous it is this year. You see the diamonds (pointing to catalog photographs), very special. This is the jewelry I wanted to show you.
Robb Report Thailand:
Really beautiful shadow.
Ralph Boghossian:
Because this is, indeed, quite unique. This essay could be of interest to you. The Imperial Family of China owned this. And one of the data’s sides will be this. It is so well-known that it would be included in the Qing court’s chain court jewel. Indeed, tenderness and its derivation are likely to have originated during the Qing dynasty.
Robb Report Thailand:
Regarding the Persian house, may I ask you a question? How can you maintain the integrity of classic technique by pushing the boundaries with current etching when the in-house worker contrasts it with additional workmanship with contemporary designs? What are your thoughts? How can traditional craftsmanship and modern design be combined?
Ralph Boghossian:
Because setting the stones, casting the gold, and other tasks are still necessary, we employ traditional craftsmanship. While we still require tradition and practice in the jewelry-making process, we contrast it by completely detaching ourselves from any convention and simply experimenting, such as placing one stone on top of another or within another stone.
In fact, there is a stunning piece that was both by a very significant collector. It is set via stones of all hues and shapes that are mismatched. These are the kind of earrings you see. Who would have guessed that this could be a pair? It’s so unique.
Robb Report Thailand:
Yes, and very beautiful in every angle.
Ralph Boghossian:
We actually use traditional craftsmanship to support innovation and new designs, but in order for it to be effective, it must be able to generate creative and innovative designs; otherwise, we move away from traditional graphics and stop using traditional craftsmanship. This means that we are not limited to traditional craftsmanship; for example, we use carbon fiber to create some collections and reject titanium reviews. We are therefore quite receptive to any fresh manufacturing concepts. We have to search for this.
Robb Report Thailand:
I have a question regarding the Boghossian Foundation. In order to contribute a unique point of view, the foundation seeks to promote communication between Eastern and Western cultures. As a cultural ambassador, what do you bring to this mission?
Ralph Boghossian:
I wanted to tell the media about that, but I decided to focus on the jewelry instead, so I didn’t tell them that I was going to bring up our family history once more. As I previously mentioned, my family came from nations where civilizations and cultures were entwined and people lived in peace and tolerance with one another, which is what gave rise to their incredible cultural richness. This has essentially always been on our minds, and it is the principle that we try to promote the foundation. As a result, the foundation primarily engages in cultural exchange between the East and the West. Therefore, we attempt to establish an exhibition that places various civilizations in perspective or showcases how they could communicate with one another. For us, it is crucial that the foundation contributes to these ideals. I think this is crucial, which is why we constantly aim at using a range of origins as cultural ambassadors. In order to tell the story, we made an effort to either revive them into modern jewelry or apply an old technique from the Silk Road. Additionally, each piece tells a story. Every collection has a backstory.
Robb Report Thailand:
In your view, how does the cultural exchange impact the jewelry industry, particularly at the time when customers are seeking pieces with deepest stories?
Ralph Boghossian:
Exactly, I believe this is it. It is a lovely angle and story that we might own for ourselves, essentially cutting the discourse between civilizations, as we are now doing with the expansion. That is what we are already doing with the Silk Road, and that is what we hope to do with this collection, which always has a message and begins in China. We travel all the way to Europe, tell our narrative, and promote. It’s called wonderful technique analysts and the history that we have from those locations, which is similar to what we described.
Promoting the amazing culture and civilization that we have and often forget, as well as the bits you can see. I have a story, and I believe it is what people want to learn and find, especially when they can see that they love something from their family. Sometimes it’s such a remote country that it opens their heart to connect with those regions. I think it’s a beautiful story for us to tell the truth about our jewelry.
Robb Report Thailand:
I think this will offer sustainability if you and your company do that in this room. Are you also part of the member of the RJC (Responsible Jewelry Council) as well?
Ralph Boghossian:
Yes, the Jewelry Association. We’re working on it, but it is true. We refer to it as corporate social responsibility or CSR. It may be called our CSR in the sense that we take it to a higher level in terms of education, culture, and academia.
