Italasia Sathon introduces a timeless concept, unveiling the evocative ambiance of a colonial-style residence through its largest branch to date

Italasia, a longstanding and reputable importer of Italian products, led by Managing Director Chakrit Benedetti and Fa Beneditti, Executive Management and Hospitality Director of Italasia Group, hosted a grand opening celebration for its 34th showroom located in Sathon Soi 1, covering an expansive 800 square meters. The venue comprises two houses, inviting visitors to indulge in a curated selection of premier items from across the globe. Furthermore, the space also houses Thai fashion brand VVON SUGUNNASIL by Thattaworn Sugunnasil, providing fashion enthusiasts with a convenient one-stop shopping destination. The event was attended by celebrities such as Sikanya Saktidej Bhanubandh, Korn Narongdej, Akarat Vanarat, Pattriya Na Nakorn, Pattree Bhakdibutr, on Thursday 9 May 2024, at Italasia Sathon.

(From left) Sikanya Saktidej Bhanubandh, Paolo Dionisi and Fa Benedetti
(From left) Korn Narongdej, Dr. Ploylada Thanapaisarnvorakul, Rungtip Isarankura and Jareyadee Spencer

Italasia Sathon stands out with a fresh concept, debuting its first branch that embodies the nostalgic essence of colonial-style homes. Drawing inspiration from houses rich in heritage, the space exudes classical charm, complemented by expansive areas reminiscent of a luxurious mansion, providing a blend of elegance and comfort. Retaining the original allure, elements like wooden floors, doors, and windows are faithfully preserved, maintaining the authenticity of the space.

Inside the store, meticulously crafted zones offer unique experiences. Notably, a kitchen area is dedicated to showcasing collections of tableware and glassware from the globally acclaimed brands. Additionally, the bar zone boasts a comprehensive selection of beverages, enveloped in an ambiance that balances conviviality with privacy. Towards the rear end of the establishment, an outdoor expanse is beautifully adorned with an Italian-style garden, inviting patrons to either unwind or indulge in drinks amidst verdant surroundings.

The Sathon branch, also packs with a complete array of premium imported products from wine, liquor, sake, chuhai, soju and other beverages from Italy, France, Spain, Australia, and Chile, to nonalcoholic beverages such as MONIN, illy coffee. Besides drinks, the store features tableware brands such as Alessi, Luzerne, Wedgwood, WMF, Cutipol, Chilewich, as well as Schott Zwiesel, the famous crystal glassware brand from Germany and maker of the best-selling wine glasses at Italasia.

Italasia Showroom at Sathon, opens daily from 11.00 – 19.00 hrs. Tel. 083-989-6656.

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Published 11th May 2024
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