A whole new line of watches with an integrated bracelet and iconic Rolex features like the fluted bezel and date with cyclops magnifier. Entering the competitive field of the integrated-bracelet watch is not something we’ve seen from Rolex since the Oyster Quartz model of 1977, and we haven’t even seen a new model since 2012’s Sea-Dweller.
Offered in traditional sizes of 36 mm and 40 mm and with either a fluted or diamond-set bezel, these new models sport a highly evolved movement in Calibre 7135. Thinner than any existing auto-winder from the Crown, this movement shows off a solid 16 patented improvements, and the thinness is key in this competitive arena where Audemars Piguet and Patek Philippe have long offered sleekness in integrated-bracelet models. Proprietary technology includes a Dynapulse Escapement and a new oscillator with a ceramic balance staff. That there is a clear caseback here tells us that Rolex is ready to open the proverbial works to the world, showing off a high-end, sleek movement.
Metals available include the white gold and steel combo known as Rolseor, Everose gold and platinum. The bracelet has been dubbed a Flat Jubilee (perhaps an oxymoron!), and its resemblance to other bracelets in the category is noticeable, while the Rolex touches remain prominent. Dials are a flattened honecomb pattern.
Price: $13,900 for the 36 mm in steel and white gold; $14,900 for the 40 mm in steel and white gold; 40 is $14,900 in steel and white gold; $88,300 in 36 mm Everose with diamonds; $42,100 in 36 mm Everose without diamonds
From the article by Allen Farmelo
