Will Your Company Survive After 2026?
The beauty industry is on the brink of a transformative upheaval. In 2026, without third-party verification, companies are prohibited from self-claiming their products as green, including popular labels such as natural, vegan, eco-friendly, etc. This move significantly combats the issue of companies falsely branding themselves as eco-conscious.
Confronted with the “Empowering Consumers for the Green Transition Directive,” can your products stay ahead of the market? Can your company survive? O’right has already embraced the green transition. Join us and become a pioneer in zero carbon beauty.
The World’s First Zero Carbon Beauty Company – O’right
As the world’s first zero carbon beauty company, O’right has been certified by SGS for three consecutive years since 2020, achieving comprehensive carbon neutrality across the entire organization and all product categories, including scopes one, two, and three emissions. In 2023, O’right Green Headquarters fulfilled the RE100 initiative’s renewable energy pledge, ensuring 100% green energy usage throughout our offices, laboratories, and factories.
Not only that, but O’right has also dedicated over 20 years to fostering goodwill towards people, society, and the planet in raw materials and packaging.
Our products earned the USDA Certified Biobased Product Label, marking them as a priority for federal government procurement. We refuse petrochemical ingredients, championing biodiversity. The bottles are made from 100% Post-Consumer Recycled (PCR) plastic, protecting the oceans from plastic pollution. Our innovative refill packs and facial mask packs, which are recyclable, have earned the prestigious Interseroh certification.
O’right firmly believes that the stakeholders of a company extend beyond shareholders, customers, or employees to include the natural environment and all living entities. This year, we’re leading the charge by responding to the TNFD (Taskforce on Nature-related Financial Disclosures), becoming one of the first companies globally to join.
The various groundbreaking and disruptive innovations have earned O’right international acclaim, including the 2023 Sustainable Beauty Awards in Paris, the Sustainability Leadership Award, the Sustainability Pioneer Award, recognition in Reuters as the 2023 Responsible Business Award for Corporate Transformation, and Bloomberg’s Green ESG 50 List of the most noteworthy projects of the year.
Our efforts have even earned accolades from the United Nations COP26 Global Climate Summit host, who praised our product as “Now I can have guilt-free hair care.”
Leading the Industry with O’right | PRO – Crafting Green Fashion Aesthetics Together
In 2023, O’right proudly introduced O’right | PRO, specifically designed for premium salons. Drawing inspiration from the Parthenon in Greece, it combines a square bottle shape with linear textures, embodying the fusion of strength and beauty.
The glass bottle showcases sustainable craftsmanship, manufactured with eco-friendly electric furnace methods to further reduce carbon emissions, paired with mono-material eco-friendly refill packs, marking a milestone in the circular economy. Every detail embodies our core values of Professional, Green and Fashion.
O’right believes that fashion is a form of freedom, the freedom to express oneself, and sustainability is the trendiest fashion. Therefore, O’right | PRO not only offers hairstyling but also represents a confident expression for individuals.
In response to the trend of sustainable fashion, O’right invites you to join in creating a green fashion aesthetic together.
Star products
1 Scalp & Hair Reinforcing Shampoo
Deeply Nourish and Revitalize Scalp
Verified by SGS for its anti-Malassezia (dandruff-causing fungus) properties, demonstrating a bacteriostatic rate greater than 99.999%.This vegan formula integrates a variety of precious plant essences, paired with scalp vitality factors and Canadian Willowherb Extract. It effectively calms the scalp, balances sebum production, reduces the proliferation of Malassezia, invigorates the scalp, and fortifies hair roots.
1 Caffeine Melanin Botanical Scalp Revitalizer
See Your True Color
This product tackles two hair issues by incorporating two exclusive natural essences: caffeine extract and dates extract.
Have you ever wondered how hair gets its color? “Melanin” is the key. Hair is structured into three layers, the middle layer is the cortex, where melanin is located.
Natural date extract, rich in melanin components, is scientifically validated and published in the prestigious Antioxidants journal. It’s internationally journal/INCI proven to penetrate the scalp skin effectively, combat aging factors, nourishing the hair while restoring its natural beauty.
1 Botanical Scalp Revitalizer for Him
Designed specifically for male scalp care. By harnessing the power of natural plant extracts, this botanical scalp revitalizer balances sebum secretion on the male scalp, alleviating discomfort caused by dryness and enhancing hair thickness. An essential solution for men’s hair care, instilling confidence, professionalism, and reliability.
