Panerai made a splash in June, unveiling not one but two new watches in collaboration with Luna Rossa ahead of the 38th America’s Cup. The Swiss watchmaker, which joined Prada and Pirelli as a sponsor of the Italian racing team in 2019, has released a few cool Luna Rossa references over the years. The new Luminor Luna Rossa (PAM01653) and Luminor Chrono Flyback Luna Rossa (PAM01654) again combine advanced materials and technical innovations with elegant aesthetics. Both pieces come in 44 mm cases, Luna Rossa-branded straps, and the team logo on a matte grey dial. The simple steel PAM01653 watch retails for €6,700 (about $7,900), while the more complex titanium PAM01654 chronograph (pictured) costs €15,900 ($18,600) and is limited to 150.

From the article by Rachel Cormack