Bangkok, Thailand – 2 April 2025 – Ray-Ban is turning up the volume on self-expression with its latest campaign, fronted by Thailand’s first Ray-Ban brand ambassador, Jeff Satur. Known for his daring style, creative spirit, and effortless charisma, Jeff embodies the essence of Ray-Ban: authentic, unapologetically bold and timelessly cool.
This striking new campaign reveals six distinct looks that echo Jeff’s dynamic persona – from edgy and rebellious to sleek and sophisticated – mirroring the versatile appeal of Ray-Ban’s latest collection of sunglasses and optical frames. Each visual is a bold statement, fusing fashion-forward attitude with Ray-Ban’s commitment to quality.
Thoughtfully designed to suit Asian facial features, this collection blends timeless Ray-Ban style with everyday wearability, offering frames that elevate any daily look with comfort and effortless charm. For those seeking a bolder expression, the Pulse Collection arrives as a fresh and innovative line, crafted to inspire trend-lovers to express themselves freely and venture somewhere new.
More than just a campaign, this is a celebration of boundary-pushing style. Jeff Satur doesn’t just wear Ray-Ban; he lives it.
See the full story unfold through six captivating visuals and a striking campaign ad where Jeff and Ray-Ban redefine what it means to wear your confidence proudly.
These styles are now available throughout Thailand in retail partner stores, major optical outlets and Ray-Ban stores.
See more of Jeff Satur in Ray-Ban by following #RayBanXJeffSatur on Instagram, X and TikTok.
