Sansiri Showcases its Design Leadership As ‘A Global Lifestyle Brand’ Conveying Phuket’s Soft Power to the World With The Fashion Collaboration ‘SANSIRI PHUKET + VINN PATARARIN’ inspired by the uniqueness of Phuket

“More than a real estate brand, we are a way of life. At Sansiri, we believe design transcends residential aesthetics. We go above and beyond to create meaningful lifestyle experiences, for everyone to discover beauty across all dimensions of life.” — SANSIRI

(PHUKET – 27April 2025) SANSIRI, Thailand’s most trusted full-service real estate developers with over 40 years milestone, in its ongoing efforts as a ‘Global Lifestyle Brand’ evolves beyond residential design into fashion and curated lifestyle experiences, underscoring its reputation for Design Excellence with the launch of a debut summer collection titled ‘SANSIRI PHUKET + VINN PATARARIN’ through a partnership with the distinguished Thai fashion house VINN PATARARIN. The exclusive limited-edition apparel and lifestyle pieces made their debut at The Society Cherngtalay-Bangtao, where tribute to Phuket’s heritage the gathering of diverse communities in a Modern Thai architectural setting. This showcase reflects Sansiri’s distinctive identity as it harmonises design leadership with lifestyle and fashion while capturing Phuket’s soft power essence of World-Class Destination: captivating vivid island experience – seascapes, pristine beaches, distinctive heritage and international appeal, embodied in a “Mystic Sunset” concept.

BEYOND RESIDENTIAL DESIGN TO A ‘GLOBAL LIFESTYLE BRAND’ ELEVATING THAI FASHION: ‘SANSIRI’ PARTNERS WITH INTERNATIONALLY ACCLAIMED DESIGNER ‘VINN PATARARIN’

Sansiri Public Company Limited, a Design Leader with over 40 years of creating noteworthy residential landmarks across Thailand, now brings its philosophy of excellence to fully influence the world of fashion and lifestyle. This debut collaboration with internationally acclaimed Thai design house VINN PATARARIN, fresh from a New York Fashion Week 2025 showcase, launched with a runway event at The Society, a venue that CONNECTS fashion personalities from Bangkok and Phuket while INSPIRING creative energy and new ideas as it positions itself as a global lifestyle destination. The initiative harnesses Phuket’s soft power as a World-Class Destination, offering unique Phuket to both Thai and international visitors through the mediums of fashion and art.

SANSIRI PHUKET + VINN PATARARIN COLLECTION

A groundbreaking collaboration that transforms residential design concepts into fashion experience. This distinctive collection showcases the creative intersect between VINN PATARARIN and The Society through sophisticated designs and exclusive monogram patterns. It embodies Sansiri and The Society vision of cultivating a community where individuals connect through Lifestyle, Music, Arts, and Culture, alongside curated collectible interior design and rare art pieces from across the world. The collection perfectly encapsulates Sansiri’s vision as a design authority with global reach.

“( ) X” represents the signature monogram created specifically for this collaboration, featuring distinctive print and cutout patterns. The ‘SANSIRI PHUKET + VINN PATARARIN’ design concept draws upon Phuket’s quintessential elements, such as the dazzling play of sunlight upon seawater, vibrant summer hues, and diverse marine life. This aesthetic vision aligns perfectly with The Society’s CONNECT + INSPIRE philosophy, reflecting its status as an inclusive destination that welcomes people of all ages, pet enthusiasts, and creative voices that continually energise this distinctive space.

SANSIRI PHUKET + VINN PATARARIN features two exclusive limited-edition collections designed to bring sophistication to every travel experience, from beachside lounging to sailing adventures and coastal gatherings. The offering includes a versatile unisex apparel line designed for easy mix and match styling daily, featuring 15 signature looks available exclusively from the runway in a See Now, Buy Now format. Customers can take their personal style to the next level through curated lifestyle accessories including distinctive headwear, premium t-shirts, elegant scarves, and beach mats, which are available only at The Society, Phuket’s must-visit social space in the Cherngtalay-Bangtao district.

Showcasing Fashion Through World-Class Architectural Design

In The Style of Renowned International Designer Edward Tuttle

The Society, a tribute to Phuket’s heritage expressed through fashion and the gathering of diverse communities in a Modern Thai architectural setting, offers the perfect space to showcase standout design pieces. Highlights include The Cocoon by Louis Vuitton from the exclusive Objets Nomades collection by acclaimed designers Fernando and Humberto Campana, alongside the iconic Amanta armchairs by Mario Bellini for C&B Italia 1960s. Together, they bring a touch of mid-century sophistication to the space.

As a design leader and creator of landmark residences in Thailand for over 40 years, Sansiri brings its expertise and deeply embedded design DNA to The Society. The project’s exterior architecture and landscape were designed by the team of world-renowned designer Edward Tuttle, reflecting his signature world-class aesthetic and creating an atmosphere that is both warm and refined. Natural wood is featured throughout both the interior and exterior spaces, with every element thoughtfully crafted to balance form and function. From the grand living area to more intimate corners, each space is conceived to foster creativity, inspiration, and meaningful connection. The result is an environment that evokes the comfort and character of visiting a friend’s home, whether to work, dine or socialise. With The Society, Sansiri delivers a true masterpiece that reflects its enduring commitment to thoughtful, innovative design.