Bangkok, Thailand – June 17, 2025 — Thailand Privilege Card Co.,ltd (TPC), the operator of the “Thailand Privilege Card" membership program under the supervision of the Tourism Authority of Thailand (TAT), has been awarded the prestigious ESQR’s Quality Choice Prize 2025. The award was presented recently at the Vasa Theatre ballroom, Scandic Grand Central Hotel, Stockholm, Sweden.
Representing TPC at the international ceremony was Ms. Krittika Rojanasap, Deputy Director Tourism Authority of Thailand, Stockholm Office. The award places TPC among a group of 48 organizations from 41 countries recognized for their commitment to quality, innovation, and excellence in management. The awards also celebrate the institutions that demonstrate outstanding achievements in quality-driven performance.
The selection process is rigorous. Recipients are nominated through The European Society for Quality Research (ESQR), international opinion research and peer voting system—based on feedback from former awardees, customers, suppliers, industry collaborators, and quality advocates. The final evaluation takes into account public reputation, corporate ethics, innovation in service delivery, and contributions to community and sustainability. In TPC’s case, the company was commended for consistently raising the bar in luxury tourism services and member satisfaction, while aligning closely with Thailand’s national vision for high-value travel experiences.
The recognition reflects TPC’s unwavering dedication to operational quality and service excellence, an honorary to be regarded as a role model in the global quality community. Thailand Privilege Card has long played a strategic role in attracting high-potential, long-stay visitors to the country. Administered under the TAT’s oversight, the program offers exclusive benefits, VIP services, and streamlined immigration privileges designed to enhance the lifestyle of its members while supporting long-term tourism development goals.
