THE DORCHESTER ENHANCES ITS FAMILY EXPERIENCE WITH BESPOKE ILLUSTRATIONS BY ATELIER CHOUX, A FRENCH LIFESTYLE BRAND
London, April 8, 2025 – The Dorchester is delighted to unveil an exclusive collaboration with the esteemed lifestyle brand, Atelier Choux, launching on April 14, 2025. Known for its whimsical and luxurious designs, Atelier Choux has created bespoke illustrations that reimagine The Dorchester’s famous façade, surrounded by enchanting characters and hot air balloons. These unique illustrations will feature across a curated selection of items aimed at enhancing the family experience at The Dorchester.
The collaboration brings Atelier Choux’s signature aesthetic to a range of custom products, both as retail offerings and exclusive in-suite amenities. Families staying at The Dorchester will enjoy a selection of beautifully designed items, including children’s pillow covers, duvets, cot fitted sheets, and throw cushions, all adorned with the bespoke illustrations with colourways inspired by the new interiors of the recently renovated rooms and suites. These in-suite offerings are crafted to create a magical and comfortable environment for families during their stay. In addition to the items in the rooms and suites, The Dorchester will also launch retail products such as pillow cases, blankets, and bibs, allowing guests to bring a piece of this whimsical collaboration home.
The partnership also introduces a new children’s afternoon tea experience, available both at The Promenade of The Dorchester and within the guest suites. This special offering is designed to delight young guests and their families, making teatime a memorable and playful event accompanied by cake-toppers displaying the charming designs and a colouring book. Specially created mini pastel-coloured cakes, designed by executive pastry chef Michael Kwan, will sit alongside a cupcake, scones and mini sandwiches. To take a piece of their experience home, children will be gifted a special cookie with The Dorchester illustrations to carry away.
Founded in 2016, Atelier Choux is a lifestyle brand focused on interior design and luxury products for families. The brand’s offerings include bedding, textile accessories, wall décor, clothing, and collectible gift boxes, with a strong emphasis on organic and eco-friendly materials. Atelier Choux’s instantly recognizable aesthetic draws inspiration from architecture, with a playful touch of humour and fantasy. The brand collaborates with celebrated Swedish illustrator Mattias Adolfsson, whose work brings to life the charming and imaginative world of Atelier Choux.
Commenting on the partnership, The Dorchester’s General Manager, Luca Virgilio, said, “We are thrilled to partner with Atelier Choux, a brand that shares our commitment to exceptional quality and creating memorable experiences for families. This collaboration allows us to bring a touch of whimsy to The Dorchester, offering our guests something truly unique."
Atelier Choux’s co-founder and President, Nicolas Smolarski, adds, “It is an honour to collaborate with The Dorchester, one of the world’s most remarkable hotels. Our bespoke illustrations for this partnership reflect the magic and grandeur of The Dorchester, and we are excited to see them come to life in such a prestigious setting."
The Dorchester x Atelier Choux collection will be available exclusively at The Dorchester from April 14, 2025. For more information or to book your family stay, please visit The Dorchester’s website.
