Rising regional affluence, second-home ownership, and global demand creates exciting opportunities for this innovative private club
Bangkok, Thailand: 26th June 2025 – ThirdHome, the global luxury home exchange club for second-home owners, is setting its sights on Southeast Asia, as it aims to meet the evolving needs of affluent travellers in this rapidly emerging region, while also expanding its extensive worldwide collection of luxurious properties.
Founded in 2010, ThirdHome has grown rapidly to become the world’s largest private network of luxury second homes. Currently, it offers a global portfolio of 20,000 vacation homes in over 100 countries. Club properties range in value from USD 500,000 to USD 50 million. Since its launch, the company has created more than 50,000 memory-making exchanges and achieved in excess of 20,000 five-star reviews, reflecting an unprecedented level of customer satisfaction.
The concept is simple; members offer their beautiful second homes for a certain number of weeks (a minimum of two weeks upon initial joining) per year, giving fellow members the chance to enjoy unforgettable vacations in breath-taking locations worldwide. The vast majority of these properties are private homes – including unique options such as castles, villas, penthouses, and even yachts – enabling guests to experience the authentic essence of their locale. The ThirdHome collection also comprises many of the world’s most prestigious hospitality brands, including The Ritz-Carlton Destination Club, Hyatt Vacation Club, Four Seasons Private Residences, and more.
The ThirdHome executive team is actively seeking opportunities to enter the exciting Southeast Asian market. Wade Shealey, the company’s founder, chairman and CEO, revealed that following Thirdhome’s success in the USA, Europe, and Australasia, Southeast Asia marked the next logical step in its multinational growth strategy.
Through strategic partnerships with developers and real estate agents, ThirdHome extends beyond luxury travel to become a powerful lifestyle sales tool. By offering membership at the point of sale, partners provide buyers with access to a global network of private homes, resorts, and curated experiences. This added value not only enhances the appeal of the property but also supports faster sales and resonates with today’s experience-driven buyers.
“We’re seeing a huge rise in luxury second-home ownership in Southeast Asia, not only among international and expat buyers but also among the rising number of highly affluent local residents," Wade revealed. “ThirdHome gives them the freedom to explore the world without being tied to just one location, year after year. For people who love to travel, our exclusive club just makes so much sense."
“We’re actively looking to partner with developers and real estate professionals who want to differentiate their offerings and deliver long-term lifestyle value to their clients," added Shealy.
Wade’s confidence is reflected by rising trends in high-end travel and second-home ownership in Southeast Asia. The regional market for luxury-branded residences is soaring; according to a recent report by Thailand-based analysts C9 Hotelworks¹, luxury projects now account for almost one-third (32%) of the new supply of branded residences in Asia, led by brands such as The Ritz-Carlton. Overall, Southeast Asia’s luxury travel market is projected to achieve an average annual growth rate of 9.8% from 2025 to 2033².
Following ThirdHome’s anticipated entry into Southeast Asia, the region’s luxury second-home owners will be able to join a community of like-minded travellers and access a compelling collection of residences with an average value of USD 2.4 million. Visiting guests are all trusted and vetted members, and will treat each property as their own.
Wade also revealed that ThirdHome’s global membership base is driving demand for properties in Southeast Asia’s most desirable destinations – including its vibrant cities and idyllic islands.
“Our discerning international membership is very well-travelled, so they love to visit Southeast Asia," said Wade. “From the beautiful beachfront villas of Bali, Phuket and Samui, to chic urban suites and penthouses in global cities such as Singapore and Bangkok, we look forward to expanding our collection of luxurious properties in this wonderful region."
To learn more about ThirdHome, please visit www.thirdhome.com.
