Award-winning Hong Kong developer Lan Kwai Fong Group unveils modern lifestyle concept Sudara Residences steps from Bangtao Beach in Phuket, following the success of its ultra-luxury Andara Resort & Villas
BANGKOK, THAILAND – Thailand’s tourism boom is driving lifestyle investments as traveller traffic morphs into a desire to stay longer in the country. The number one beneficiary is Phuket where arrivals continue to soar, with a 23% increase in 2024 compared to the previous year for a total of 8.65 million arrivals registered at Phuket International Airport.
The key trend emerging, according to a new report by leading hospitality and real estate consultancy, C9 Hotelworks, focuses on the rental market which is seeing a significant uptick in levels of investment from regional Asia markets into resort-style condominium units in prime areas.
“The shift we are seeing is that tourism is driving a long-stay rental market on the island," said Bill Barnett, Managing Director of C9 Hotelworks, speaking at the C9 Sessions event. “This is the destination’s marketing funnel for a residential-led hospitality market and regional buyers from Thailand, Singapore and Hong Kong are leading the way."
The surge in interest in lifestyle investments is not lost on some of the island’s most successful developers with Hong Kong’s Lan Kwai Fong (LKF) Group, famed for its Andara Resort & Villas development in Kamala, launching a sister brand, Sudara, in the hot spot beach district of Bangtao.
Sudara Residences Phuket is an example of the new generation of resort-style projects attracting regional buyers looking for lifestyle options and rental returns. It offers 220 bright one- to three-bedroom residences ranging from 52 to 144 square metres in size, including options with private pools. Sudara’s main clubhouse, the Pavilion, features outdoor pools, an alfresco lounge with cabanas, a kids’ club, fitness centre, Silk café, yoga space, and co-working areas, all supported by management and concierge services from the ultra-luxury Andara Resort & Villas. The project will be completed by 2027.
Dr. Allan Zeman, Chairman and Founder of LKF Group said: “Our Thai investment story started with Andara and we have now come full circle. We went from property to hospitality and now back to residential with Sudara. We see Thailand’s tourism momentum as a key catalyst for growth to capture the two synergies of hospitality and residential and the increase in regional buyers are playing a key role in our success."
Phuket is experiencing strong demand from Asian buyers, particularly in Hong Kong, where the LKF Group is headquartered. Sudara Residences Phuket reports that most regional sales come from Asia-based locals and expatriates, driven by factors such as affordability and accessibility.
C9 Hotelworks’ report reveals that for the equivalent price of a two-bedroom condo in Singapore, investors can snap up a five-bedroom pool villa in Phuket, while a luxury car is approximately 60% less expensive in Thailand. For families, international school fees are on average 42% lower in Phuket than in Singapore. With high taxation and stamp duty on second homes in Singapore, and almost 150 weekly flights now operating the two-hour hop between Singapore and Phuket, the advantages of resettlement or investment on the shores of the Andaman Sea are clear.
“Our forecast is that global and regional migration trends are going to continue to fuel growth in investment properties. In a volatile marketplace investment flight to Thailand as a safe haven is an attractive long-term proposition with people looking for recurring yields and stablised returns from long term rentals," added Barnett.
Download report here: https://c9hotelworks.com/wp-content/uploads/2025/03/Bangkok-Serviced-Apartment-Market-Update-March-2025.pdf
For more about Sudara, visit the Sudara exclusive showcase and learn about special buyer incentives Saturday, 15th March 2025, 11 AM – 6 pm, InterContinental Bangkok (BTS Chidlom).
Learn more at sudaraphuket.com, email [email protected], or follow us on IG @sudaraphuket.
