New limited-edition capsule embodies elegance, artistry and prosperity with a dazzling gold brushstroke design and hidden lucky charms
6 January, 2025 — TUMI, the leading international travel, lifestyle and accessories brand, is celebrating the Year of the Snake with a limited-edition capsule featuring a gilded graphic of this year’s zodiac sign. Embodying the snake’s elegance and power through the artistry of calligraphic brushstrokes, each piece in the 2025 Lunar New Year Collection is intended to inspire a year filled with joy and abundance. The eye-catching gold detailing and collectible “Lucky Coin" are also meant to bring good fortune throughout the year and to every journey beyond.
The 2025 Lunar New Year Collection features a diverse array of products for men and women from the Alpha Bravo, Voyageur and TUMI+ collections.
The hyper-functional Alpha Bravo collection combines functionality with exquisite attention to detail. For the Year of the Snake, TUMI has enhanced the Navigation Backpack, Compass Crossbody, Platoon Sling, Retreat Tote and Packable Backpack with brilliant gold brushstrokes against a black base. Each lightweight yet durable style also comes with a unique snake-shaped luggage tag and select styles include a TUMI “Lucky Coin" tucked inside, inspired by the jade pendant traditionally known to bring good luck and fortune.
Purposeful, practical and perfectly suited to stylish professionals, the Voyageur collection offers an array of thoughtfully designed backpacks to carry essentials with ease. The Halsey Backpack, Ramsay Backpack and Pouch—all offered in sleek, versatile black nylon—have been reimagined for the Year of the Snake with special touchpoints, including the gold brushstroke graphic and “Lucky Coin."
Designed to streamline everyday life, TUMI+ offers a perfect way for you and your loved ones to stay organized while personalizing every journey. This year, the golden snake slithers its way across the Mobile Organizer, Zip-Around Case, Pouch with Strap and Modular Accessory Pouch to offer good fortune to all those who carry them.
As we enter the Year of the Snake, TUMI invites you to embrace the wisdom and determination characteristic of this zodiac sign. The 2025 Lunar New Year Collection is available globally, both at your nearest TUMI store and online at TUMI.com.
