Bangkok, Thailand, 17 April 2025 – V-ZUG, the premier Swiss ultra-luxury home appliance brand, officially launches its first flagship studio in Thailand, inviting guests to discover how cutting-edge design and precision technology can transform home cooking into an elevated fine-dining experience. Located in the prestigious Bubhajit Building, Sathon, the new Bangkok studio showcases V-ZUG’s commitment to sustainability, innovation, and culinary artistry. With its heritage of over 100 years of Swiss craftsmanship, V-ZUG introduces a seamless fusion of science, art, and gourmet excellence to Thai consumers who value refined living.
Angeline Yap, Regional Managing Director for Southeast Asia, said, “Our Bangkok studio represents more than just a showroom—it’s a culinary sanctuary where technology meets artistry. It embodies the V-ZUG promise: to enrich lifestyles through sustainable innovation and timeless design. Whether you’re a seasoned chef or just beginning your culinary journey, our advanced appliances are designed to make cooking effortless, intuitive, and inspiring at every level."
At the grand opening event, guests were treated to an immersive culinary journey curated by an esteemed lineup of Michelin-starred chefs, including Chef Sam Leong and Chef Forest Leong from restaurant Forest森, Chef David Hartwig, the former Head Chef at restaurant IGNIV Bangkok, and Chef Apisit Jitprasong from V-ZUG Gourmet Academy Thailand. These master chefs demonstrated the power and precision of V-ZUG’s advanced appliances through exclusive fine dining menus specially crafted to highlight natural ingredients, sustainable sourcing, and precise temperature control—hallmarks of the V-ZUG philosophy.
A Symphony of Culinary Innovation at the event’s tasting menu was a sensory masterpiece featuring premium natural ingredients expertly crafted with the chef’s unique techniques to create a truly exceptional dining experience. The meal began with an Appetizer serving a bold interplay of meat, hot sauce, and red beetroot, delivering a vivid and refreshing sensation to stimulate the appetite. This was followed by the Soup Course, hearty barley porridge with prawn, to offer comfort yet sophistication. For the Fish Entrée, Arctic Char, steamed at 50°C using the Vacusine function, was paired with carrots and potatoes for a balanced and delicate profile. The Main Course consisted of Chicken roulade roasted at 230°C, wrapped around steamed sticky rice at 65°C to create a juicy, tender, and distinctly Asian meal. Ending up with Dessert, “Texture" presented a refined combination of coconut meringue, mango, and lemongrass. Each course celebrated the technical prowess of V-ZUG appliances—from precise steaming to low-temperature roasting- demonstrating the limitless potential of home kitchens powered by professional-grade innovation.
The afternoon tea featured both savory and sweet options, presented in bite-sized portions and paired with fragrant black tea. The menu included crispy kale and mango salad, steamed cucumber topped with carrots and a refreshing lemon dressing, grilled honey cod with pickled ginger, salmon mi-cuit with buttermilk dressing, prawn cake drizzled with chili mayo, lemongrass sable, and raspberry pistachio croissants. Each dish delighted guests, allowing them to immerse themselves in the exclusive ambience of the V-ZUG Studio Bangkok together.
This event is part of V-ZUG’s ultra-luxury lifestyle presentation, inviting guests to experience innovative, premium-quality appliances that uphold Swiss-made standards while embracing sustainability. Interested customers are warmly welcomed to visit the V-ZUG Bangkok Studio, located on the G floor of the Bubhajit Building. There, a thoughtfully curated selection of premium kitchen and laundry care appliances awaits. Our highly qualified team will guide you through the world of V-ZUG, offering personalised demonstrations to showcase each appliance’s unique features and benefits.
